Why would anyone watch Twitch: The allure of the video game streaming site explained.

The Strange Allure of Twitch, Explained

The Strange Allure of Twitch, Explained

Innovation, the Internet, gadgets, and more.
Aug. 26 2014 9:25 PM

Why Would Anyone Watch Twitch?

The strange allure of the video game streaming site.


Screengrab via Twitch.tv

When news broke that Amazon was buying Twitch, a videogame-themed online streaming site, for nearly $1 billion, the most striking thing in all the media reports—at least to me—was the sheer number of people who will willingly watch other people play video games. I’d previously thought that when somebody else was holding the Xbox controller it was time to prepare oneself a snack. An ex-girlfriend described watching another person game as “the most boring possible thing I can even conceive of.” Yet Twitch is racking up 55 million unique visitors per month. Audiences for some of its real-time events can rival the viewership of major league sports playoff broadcasts on TV.

Seth Stevenson Seth Stevenson

Seth Stevenson is a frequent contributor to Slate. He is the author of Grounded: A Down to Earth Journey Around the World.

Head over to Twitch.tv and see for yourself.* I observed crowds of up to 25,000 people spectating the early round events of a European tournament featuring the game StarCraft II: Heart of the Swarm. Even some rando kid in California had more than 1,000 folks—a big hunk of them deeply engaged in the chat box conversation that runs next to the video content—who’d gathered on his channel to watch him annihilate hapless foes in a first-person shooter game. The site is not limited to superstars: You can go ahead and broadcast your embarrassing fumblings through GTA4, though you’re not likely to get any more clicks than you did for that YouTube clip of yourself on a Slip ’N Slide. But the real eyeballs go either to the most supremely talented gamers, or to the ones who build a conversational rapport with their live streaming audiences. These are the channels that get featured on Twitch’s front page.

If you’re like my ex-girlfriend, and would rather watch mold grow than watch someone else shoot lasers at alien beasts, you might be wondering: What exactly is the attraction here? In an effort to find out, I spent most of yesterday evening and all of this morning flipping around Twitch, attempting to absorb its gestalt. And I think I’m at last beginning to understand.


First, a confession: I am not a gamer. I don’t currently own a console. At 40, I’m way too old to be of the generation that grew up with massive multiplayer online gaming. Most of the etiquette, and especially the vocabulary, that I encountered on Twitch was confusing to me. Everybody speaks in acronyms that I don’t understand. There is discussion of “mages” and “junglers” and such, and I can’t begin to know what those words mean in this context.

Late last night, I watched a featured Twitch channel on which a passel of boys (at least they sounded like boys—their voices were screechingly prepubescent) battled druids and wizards and various sultry ladycreatures with diaphanous wings. It was as though these kids were speaking a foreign language as they bantered over their headsets. “I cupcaked the bitch!” was a frequent refrain—which to my ears sounds suspiciously like a gendered insult, but frankly I was too busy trying to suss out what the verb to cupcake means to have any time to be offended. The chat boxes also offered nothing but puzzlement. They were reeling scrolls of homophobic chatter, indecipherable emoji strings, and (I later learned this is ubiquitous on Twitch) complaints that the game broadcasts were loading too slow and had gotten “laggy.”

The broadcasters (or “casters”) on Twitch channels are often just one lone dude who has a webcam set up, such that his face appears in the lower corner of the screen as his gameplay takes center stage. These fellows frequently wear amber-tinted gaming glasses, and of course plastic headsets curl over their ears and across their jawlines. Whenever there is a break in a game, and they take a breather from axe-chopping wizards or throat-ripping terrorist SWAT teams, they will squint at the chat box and attempt to address some of the many queries posed there. These questions mostly boil down to “what kind of tech gear do you use?” (everyone has souped up PCs) and “what’s your favorite game to play?” (usually the one they’re playing right now, duh) and “are you gay LOL?” (To their credit, most casters refrain from engaging with this stuff).

As I settled in, I began to get a feel for the Twitch community. A lot of Twitchers seem to relish watching the casters fail. When one caster attempted a “speed run” on a Legend of Zelda game (meaning he was trying to complete the game in record time), the chat box erupted with delight as he died before passing a stage that involved a lot of pixelated chickens. “REKT,” wrote the chatters, over and over, which I’m pretty certain is slang for “wrecked.” The caster threw his hands up in frustration, said, “I’m done,” and cut the stream abruptly before he could suffer further humiliation. The chat box still ran, and many stuck around to write “REKT” a few more times and post “I’m laughing so hard that I’m crying” emojis and generally gloat over his crushing defeat.