Don’t Support Your Local Bookseller. Buy Books on Amazon Instead.

Innovation, the Internet, gadgets, and more.
Dec. 13 2011 6:50 PM

Don’t Support Your Local Bookseller

Buying books on Amazon is better for authors, better for the economy, and better for you.

(Continued from Page 1)

I get that some people like bookstores, and they’re willing to pay extra to shop there. They find browsing through physical books to be a meditative experience, and they enjoy some of the ancillary benefits of physicality (authors’ readings, unlimited magazine browsing, in-store coffee shops, the warm couches that you can curl into on a cold day). And that’s fine: In the same way that I sometimes wander into Whole Foods for the luxurious experience of buying fancy food, I don’t begrudge bookstore devotees spending extra to get an experience they fancy.

What rankles me, though, is the hectoring attitude of bookstore cultists like Russo, especially when they argue that readers who spurn indies are abandoning some kind of “local” literary culture. There is little that’s “local” about most local bookstores. Unlike a farmers’ market, which connects you with the people who are seasonally and sustainably tending crops within driving distance of your house, an independent bookstore’s shelves don’t have much to do with your community. Sure, every local bookstore promotes local authors, but its bread and butter is the same stuff that Amazon sells—mass-manufactured goods whose intellectual property was produced by one of the major publishing houses in Manhattan. It doesn’t make a difference whether you buy Walter Isaacson’s Steve Jobs at City Lights, Powell’s, Politics & Prose, or Amazon—it’s the same book everywhere.

Advertisement

Wait, but what about the bookstores’ owners and employees—aren’t they benefitting from your decision to buy local? Sure, but insofar as they’re doing it inefficiently (and their prices suggest they are), you could argue that they’re benefiting at the expense of someone else in the economy. After all, if you’re spending extra on books at your local indie, you’ve got less money to spend on everything else—including on authentically local cultural experiences. With the money you saved by buying books at Amazon, you could have gone to see a few productions at your local theater company, visited your city’s museum, purchased some locally crafted furniture, or spent more money at your farmers’ market. Each of these is a cultural experience that’s created in your community. Buying Steve Jobs at a store down the street isn’t.

But say you don’t care about local cultural experiences. Say you just care about books. Well, then it’s easy: The lower the price, the more books people will buy, and the more books people buy, the more they’ll read. This is the biggest flaw in Russo’s rant. He points to several allegedly important functions that local booksellers play in fostering “literary culture”—they serve as a “gathering place” for the community, they “optimistically set up … folding chairs” at readings, they happily guide people toward books they’ll love. I’m sure all of that is important, but it’s strange that a novelist omits the most critical aspect of a vibrant book-reading culture: getting people to buy a whole heckload of books.

And that’s where Amazon is unbeatable. Again, Bezos will sell you two hardcover books for the price you’d pay for one at your local store. And then there’s the Kindle, which turns the whole world into a bookstore, and which has already been proven to turn ordinary readers in monster book-buyers. Amazon has said that after people buy a Kindle reader, they begin purchasing e-books at twice the rate they’d previously purchased print titles. (And they keep buying print titles.) Amazon has also been instrumental in helping authors create more books. With the Kindle, it launched a self-publishing system that allows anyone to sell a Kindle book. There’s also its Kindle Singles program, which transforms stuff that the book industry wouldn’t otherwise be able to sell—shorter-than-book-length magazine articles, essays, and fiction—into material that can be sold for money.

So, sure, Amazon doesn’t host readings and it doesn’t give you a poofy couch to sit on while you peruse the latest best-sellers. But what it does do—allow people to buy books anytime they want—is hardly killing literary culture. In fact, it’s probably the only thing saving it.

TODAY IN SLATE

War Stories

The Right Target

Why Obama’s airstrikes against ISIS may be more effective than people expect.

The One National Holiday Republicans Hope You Forget

It’s Legal for Obama to Bomb Syria Because He Says It Is

I Stand With Emma Watson on Women’s Rights

Even though I know I’m going to get flak for it.

Should You Recline Your Seat? Two Economists Weigh In.

Doublex

It Is Very, Very Stupid to Compare Hope Solo to Ray Rice

Or, why it is very, very stupid to compare Hope Solo to Ray Rice.

Building a Better Workplace

In Defense of HR

Startups and small businesses shouldn’t skip over a human resources department.

Why Is This Mother in Prison for Helping Her Daughter Get an Abortion?

The Only Good Thing That Happened at Today’s Soul-Crushing U.N. Climate Talks

  News & Politics
Politics
Sept. 23 2014 6:06 PM Nothing to See Here The one national holiday Republicans want you to forget.
  Business
Moneybox
Sept. 23 2014 2:08 PM Home Depot’s Former Lead Security Engineer Had a Legacy of Sabotage
  Life
Outward
Sept. 23 2014 1:57 PM Would a Second Sarkozy Presidency End Marriage Equality in France?
  Double X
The XX Factor
Sept. 23 2014 2:32 PM Politico Asks: Why Is Gabby Giffords So “Ruthless” on Gun Control?
  Slate Plus
Political Gabfest
Sept. 23 2014 3:04 PM Chicago Gabfest How to get your tickets before anyone else.
  Arts
Brow Beat
Sept. 23 2014 4:45 PM Why Is Autumn the Only Season With Two Names?
  Technology
Future Tense
Sept. 23 2014 5:36 PM This Climate Change Poem Moved World Leaders to Tears Today
  Health & Science
Science
Sept. 23 2014 4:33 PM Who Deserves Those 4 Inches of Airplane Seat Space? An investigation into the economics of reclining.
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.