Why Digg's MrBabyMan is the king of all social media.

Innovation, the Internet, gadgets, and more.
Feb. 3 2009 11:51 AM

I Can Digg It

Why MrBabyMan is the king of all social media.

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That doesn't mean Digg's top dogs don't have huge influence. Sorcini, the Digg seer, predicts that my story will get a lot of votes, but it'll also get a lot of Buries—essentially thumbs-down votes—from the site's anti-MrBabyMan wing. Consequently, it won't make the front page. But no matter the outcome of my story, MrBabyMan will still haunt the top of the Digg home page. After all, those dog-jumping-after-rubber-chicken photos don't find themselves.

Correction, Feb. 4, 2009: This piece originally misstated the number of stories that make it to the front page of Digg.com each day. It is in the neighborhood of 150, not a few dozen. (Return to the corrected sentence.)

Farhad Manjoo is a technology columnist for the New York Times and the author of True Enough.