2005: "I look at myself as a leader who happens to coach basketball," Krzyzewski explains pompously in an American Express ad that airs roughly eight billion times during the NCAA Tournament. “I want you armed for life. I want you to develop as a player. I want you to develop as a student, and I want you to develop as a human being,” he continues, declining to mention that the spot gives the Blue Devils an unfair recruiting advantage.
2006: Experimental poet and national player of the year J.J. Redick is arrested for drunken driving two weeks prior to the NBA draft. Redick’s agent Arn Tellem says this run-in with the law shouldn’t affect Redick’s draft status. "Everyone knows his character and his body of work during his four years where he's been a great player and person at Duke," Tellem explains.
2007: Duke loses to VCU in the opening round of the NCAA Tournament on a last-second shot by Eric Maynor. Earlier in the game, runty Blue Devils point guard Greg Paulus performs the Duke-iest flop yet recorded, falling to the ground in a heap while a VCU ball handler sidesteps him completely. In 2009, SI.com awards Duke and Paulus with the ultimate honor: flop of the decade.