This year there are 40 different sets of baseball cards on the market, down from about 90 in2004. That's about 38 too many. When there were just two or three major sets on the market, we all had the same small pool of cards. Their images and stats were imprinted on our brains. The baseball card industry lost its way because the manufacturers forgot that the communal aspect of collecting is what made it enjoyable. How can kids talk about baseball cards if they don't have any of the same ones?
Seeing as the cards I once prized now fetch a pittance on eBay, I decided not to sell my collection. I figure my Boggs rookie is worth more as a keepsake of my card-shop days than as an online auction with a starting bid of 99 cents. The worthlessness of my collection gave me an idea, though. The card manufacturers and the Major League Baseball Players Association have launched a $7 million marketing campaign to remind a generation of children that baseball cards exist. Instead of spending all that money to tell kids that cardboard is cool, Topps and MLB should convince everyone that cards are worthless, suitable for tacking to the wall, flicking on the playground, or at least taking out of the package.
In that spirit, the other day I opened three Topps packs that I'd stowed away as an investment in the late 1980s. I even tried the gum, which was no staler than I remember it being 20 years ago. And as I flipped through my new cards hoping to score a Mattingly, I felt that particular tinge of excitement that a generation of kids have missed out on.