As Detroit enters center stage again, Coleman Young's much-ridiculed strategy of simulating vibrancy is being revived. Ford Field is located off a stretch of the business district that features new developments interspersed with abandoned storefronts. Local architects have set up displays in seven abandoned buildings and more than 20 eye-level store windows near Ford Field so that passers-by won't be greeted by gated or boarded-up shops. In addition, the city has spent money to turn some vacant buildings in the area into temporary memorabilia shops. They will most likely return to their previous state once visitors—and Super Bowl retailers—have left town following the game.
Correction, Feb. 4: This piece originally and incorrectly stated that Detroit lost half its population between 1970 and 1980. The city lost half its white population during that period. Also, this piece implied that a once-posh Detroit shopping area sat at the intersection of Michigan Avenue and Grand Circus Park. It was between Michigan Avenue and Grand Circus Park.