Seth Godin on expectations, tension, and buzzer management.

Seth Godin on How to Get Ahead of Others 

Seth Godin on How to Get Ahead of Others 

Risks and rewards of the creative life.
July 7 2015 2:00 AM

Seth Godin on Increasing Tension, Scaling Expectations, and Buzzer Management

The best-selling author and entrepreneur hasn’t found his next passion project yet. But he’s not beating himself up about it.

Seth Godin
Seth Godin.

Photo illustration by Lisa Larson-Walker. Photo by Brian Bloom.

Listen to this episode of The Moment with guest Seth Godin:

This week on The Moment, Brian Koppelman welcomes a return guest, Seth Godin. The New York Times best-selling author and entrepreneur joins us to discuss his latest project, altMBA, and the process of searching for his next piece of work. Also, the two discuss the comfort people find in gatekeepers, the importance of increasing tension to keep your work on the cutting edge, and how big expectations can lead to big differences.


Plus, Seth introduces his concept of “buzzer management” and how we need to press the buzzer before we know the answer to jump ahead in business and in life.

Topics this week:

People this week:

Twitter: @briankoppelman
Rate us on iTunes:

Brian Koppelman is a filmmaker (Rounders, Solitary Man), essayist, and podcaster. His latest project is the upcoming Showtime series Billions.