How Creativity Works
An interview with Jonah Lehrer.
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Photograph by Nina Subin.
In Imagine: How Creativity Works, Jonah Lehrer explores some of the myths of creativity and discovers that it isn’t a gift possessed by a lucky few, but rather a variety of processes that everyone can learn to use more efficiently. This 32-minute conversation ranges from the origins of the Swiffer, why 3M is such an innovative company, what people who work alone can do to replicate the creative advantages of the busy workplace, to Steve Jobs’ views on proper bathroom placement.
The Afterword, which appears in the Slate daily podcast feed every other Thursday, features interviews with the authors of new nonfiction books. The next guest will be R.J. Smith, author of The One: The Life and Music of James Brown.
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Podcast produced by June Thomas. The executive producer of Slate’s podcasts is Andy Bowers.
See all the pieces in the new Slate Book Review.
June Thomas is a Slate culture critic. Follow her on Twitter.