The Gist on targeted advertising.

Targeted Ads Are the Future We Need

Targeted Ads Are the Future We Need

A daily news and culture podcast with Mike Pesca.
July 6 2018 8:27 PM

Just Use My Data, People

Advertisers should target us more effectively.

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Advertisers need to know who we are when we're watching TV.

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On The Gist, the shamelessness of the Wall Street Journal editorial board on Scott Pruitt leaving the Environmental Protection Agency.

Advertisements are a pain, interrupting our television programs and distracting us while we play games on our phones. They’re a necessity though, funding all the entertainment we consume. Ken Auletta joins us to discuss the current state of advertising and its uncertain, data-driven future. Auletta’s new book is Frenemies: The Epic Disruption of the Ad Business (and Everything Else).

In the Spiel, can we please just have targeted ads already?

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Mike Pesca is the host of the Slate daily podcast The Gist. He also contributes reports and commentary to NPR.