The Gist

The Incredible Failure of Get Out the Vote

We thought Trump had a terrible ground game. And Clinton was expert at microtargeting. Sasha Issenberg tells us what went wrong.

An intern rolls up a Hillary Clinton poster at the Ready For Hillary PAC headquarters store in Arlington, Virginia.

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Hillary Clinton was supposed to have the most sophisticated digital ground game ever, while all Trump had was a ramshackle data bunker in San Antonio. We all know how that turned out. Sasha Issenberg is a Bloomberg contributor and author of The Victory Lab: The Secret Science of Winning Campaigns. He says there are many explanations for what happened, including that the Clinton campaign may have increased the accidental turnout of Trump voters by accident in states like Florida.

In the Spiel, it’s a Lobstar week. Oh yes, it’s a Lobstar week.

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