ARCHIVE:
Victory Lab
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A Vast Left-Wing Competency
How Democrats became the party of effective campaigning—and why the GOP isn’t catching up anytime soon.
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Why Obama Is Better at Getting Out the Vote
Lots of door-knocking—and years of statistical analysis.
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Obama Does It Better
When it comes to targeting and persuading voters, the Democrats have a bigger advantage over the GOP than either party has ever had in the modern campaign era.
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Are You Going To Vote? Do You Promise?
The Obama campaign’s secret for getting voters to the polls.
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Don’t Let Them Disenfranchise You
Can Democratic organizers use voter ID laws to mobilize outraged supporters?
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Stuff Some Envelopes, Then Ask Questions
Reporters should have to volunteer for a campaign before covering one.
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Let’s Get You a License
How Democratic operatives are working to ensure that likely Obama voters in Pennsylvania have proper ID by November.
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Who Needs ACORN?
Meet the woman signing up Democratic voters more efficiently and effectively than the disgraced organization ever did.
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Knock, Knock
In Mexico, polling is done the old-fashioned way: In person. Could this be the future of polling in post-land-line America?
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A New Job for Labor
Citizens United didn’t just permit corporations to spend freely on elections; it opened the door to unions, too. Can the AFL-CIO get Obama re-elected?
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It All Comes Down to Race
Your opinions on health care reform, taxes, and even the president’s dog come down to racial bias.
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The Death of the Hunch
Campaigns used to guess which ads were most effective. Now they can prove it. How Obama’s embrace of empiricism could swing the 2012 race.
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The Power of the Petition
How the effort to recall Wisconsin Gov. Scott Walker could swing the 2012 presidential election.
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The Creepiness Factor
This could have been the election when Web-based advertising changed everything. What happened?
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French Lessons for Barack Obama
Five things the American president can learn from the French elections.
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The American Connection
François Hollande has embraced the tactics of Obama’s 2008 campaign—and it might win him the French election.
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The Obama IPO
Will technology developed by his campaign make the president a power broker for many elections to come?
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Can You Win a Campaign Without Conducting Polls?
Rick Santorum is giving it a shot.
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Early Bird Gets the Delegates
Romney’s mastery of early voting made it nearly impossible for his less-organized, less-moneyed rivals to ever beat him.
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Vote 4 Me!!
The political consultants who want to send you unsolicited text messages, and the man who is fighting to stop them.
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Obama’s Michigan Machinations
Cagey tactics that will make life difficult for Republicans on Tuesday.
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Obama’s White Whale
How the campaign’s top-secret project Narwhal could change this race, and many to come.
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How Newt Lost
It wasn’t just the bad debate performances and the moon base. His disorganized campaign got outflanked and outclassed.
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For Sale: Detailed Voter Profiles
The RNC and DNC are getting into the data mining business. Will they trade sensitive, strategically valuable information for an influx of cash?