Victory Lab
Victory Lab

A Vast Left-Wing Competency

How Democrats became the party of effective campaigning—and why the GOP isn’t catching up anytime soon.

Nov. 5 2012 10:10 AMWhy Obama Is Better at Getting Out the VoteLots of door-knocking—and years of statistical analysis.
Oct. 3 2012 7:00 PMAre You Going To Vote? Do You Promise?The Obama campaign’s secret for getting voters to the polls.
Sept. 18 2012 12:50 PMStuff Some Envelopes, Then Ask QuestionsReporters should have to volunteer for a campaign before covering one.
Aug. 15 2012 7:00 AMWho Needs ACORN?Meet the woman signing up Democratic voters more efficiently and effectively than the disgraced organization ever did. 
June 29 2012 12:02 PMKnock, KnockIn Mexico, polling is done the old-fashioned way: In person. Could this be the future of polling in post-land-line America?
June 1 2012 11:03 AMIt All Comes Down to RaceYour opinions on health care reform, taxes, and even the president’s dog come down to racial bias.
May 8 2012 11:39 AMThe Power of the PetitionHow the effort to recall Wisconsin Gov. Scott Walker could swing the 2012 presidential election.
April 23 2012 10:31 AMFrench Lessons for Barack ObamaFive things the American president can learn from the French elections.
April 2 2012 3:10 PMThe Obama IPOWill technology developed by his campaign make the president a power broker for many elections to come?
March 12 2012 11:13 AMEarly Bird Gets the DelegatesRomney’s mastery of early voting made it nearly impossible for his less-organized, less-moneyed rivals to ever beat him.
Feb. 27 2012 10:51 AMObama’s Michigan MachinationsCagey tactics that will make life difficult for Republicans on Tuesday.
Feb. 1 2012 9:56 AMHow Newt LostIt wasn’t just the bad debate performances and the moon base. His disorganized campaign got outflanked and outclassed.
Jan. 27 2012 6:31 PMThe Mystery of the Puerto Rican VoterWhy do Puerto Ricans turn out in such high numbers on the island but not in Florida? And who will win their all-important support in 2012?
Jan. 10 2012 11:25 AMHigh StakesDo campaign signs work?
Dec. 30 2011 1:01 PMThe 12 Kinds of Undecided Voters
Liars, haters, mavens, know-nothings, bandwagon riders, and other kinds of voters who just can’t make up their minds.

Oct. 29 2012 12:54 PMObama Does It BetterWhen it comes to targeting and persuading voters, the Democrats have a bigger advantage over the GOP than either party has ever had in the modern campaign era.
Sept. 28 2012 8:15 AMDon’t Let Them Disenfranchise YouCan Democratic organizers use voter ID laws to mobilize outraged supporters?
Sept. 13 2012 12:34 PMLet’s Get You a LicenseHow Democratic operatives are working to ensure that likely Obama voters in Pennsylvania have proper ID by November.
July 17 2012 3:10 PMThe Romney Campaign’s Data StrategyThey’re outsourcing it.
June 8 2012 12:28 PMA New Job for LaborCitizens United didn’t just permit corporations to spend freely on elections; it opened the door to unions, too. Can the AFL-CIO get Obama re-elected?
May 22 2012 12:37 PMThe Death of the HunchCampaigns used to guess which ads were most effective. Now they can prove it. How Obama’s embrace of empiricism could swing the 2012 race.
April 26 2012 1:10 PMThe Creepiness FactorThis could have been the election when Web-based advertising changed everything. What happened?
April 20 2012 12:53 PMThe American ConnectionFrançois Hollande has embraced the tactics of Obama’s 2008 campaign—and it might win him the French election.
March 20 2012 6:35 PMCan You Win a Campaign Without Conducting Polls?Rick Santorum is giving it a shot. 
March 5 2012 6:58 PMVote 4 Me!!The political consultants who want to send you unsolicited text messages, and the man who is fighting to stop them.
Feb. 15 2012 11:28 AMObama’s White WhaleHow the campaign’s top-secret project Narwhal could change this race, and many to come.
Jan. 30 2012 8:05 AMFor Sale: Detailed Voter ProfilesThe RNC and DNC are getting into the data mining business. Will they trade sensitive, strategically valuable information for an influx of cash?
Jan. 13 2012 4:48 PMProject DreamcatcherHow cutting-edge text analytics can help the Obama campaign determine voters’ hopes and fears.
Jan. 4 2012 11:15 AMAnatomy of a Narrow VictoryFive years in the making, Romney’s Iowa win took a lot more than money.
Dec. 15 2011 12:58 PM“Likely Voters” LieWhy private campaign polls get such different results from public media polls.