The Clinton campaign answers the Dole ads that lambasted the president as soft on drugs with Dole’s Real Record, which efficiently portrays the Republican as a ghoulish, sloganeering, anti-kid politician.
Juxtaposed with the opening shot of a teen-ager sitting on a curb is Dole, in grainy and smeared video footage that obviously has been blown up. The colors are off, giving him a sickly look, and the narration all but mocks his delivery of his neo-Nike anti-drug slogan: “Just Don’t Do It.”
The Clinton campaign answers the Dole ads that lambasted the president as soft on drugs with Dole’s Real Record, which efficiently portrays the Republican as a ghoulish, sloganeering, anti-kid politician.
Juxtaposed with the opening shot of a teen-ager sitting on a curb is Dole, in grainy and smeared video footage that obviously has been blown up. The colors are off, giving him a sickly look, and the narration all but mocks his delivery of his neo-Nike anti-drug slogan: “Just Don’t Do It.”
Next, we see a staple of this year’s drug ads–kids gathered in a school hallway. They’re smiling, but for how long? Dole’s anti-drug slogan aside, the narrator informs us, he voted “to cut the president’s school anti-drug efforts.” With that, the grim Dole returns in black and white, and we’re told that he voted against the creation of a drug czar.
When we return to a scolding, finger-pointing Dole growling, “Just Don’t Do It,” the slogan carries a new meaning–that he just shouldn’t have voted against the “pro-kid” legislation and that we just shouldn’t vote for him. And if not for Dole, then for whom? The spot closes with a cameo of Clinton that qualifies it for the political ad rate on TV stations. The president–as always, in color–is shown with one of the children he allegedly is protecting from Dole’s policies.
Illustrating the charge that Dole and Gingrich voted against vaccines is a soulful child with big, staring eyes–an image right out of a Walter Keene painting. Her gaze reproaches Dole not only for this vote, but for all we have seen and heard in the spot.
