The LAT fronts the results of a depressing new study that says global warming will be with us for a long time to come, no matter what we do. Even if every country in the world suddenly decided to drastically cut back its carbon dioxide levels, it would still take 1,000 years or more to reverse changes in the climate that have already begun to take place. "People have imagined that if we stopped emitting carbon dioxide, the climate would go back to normal in 100 years, 200 years," the study's lead author said. "That's not true."
The recession may be in full swing, but that doesn't mean companies aren't willing to shell out as much as $3 million for 30 seconds of airtime during this year's Super Bowl, reports the LAT. Viewers will even be able to watch 2.5 minutes of commercials with special 3-D glasses. "There is no platform anywhere in the world that is as effective as this one," said Jeffrey Katzenberg, chief executive of DreamWorks Animation. "The Super Bowl is the single greatest shared American event."
But TV advertising on any regular old day is drying up. The WP's Paul Farhi points out that TV viewers in prime time are being subjected to an unusual number of infomercials. "It won't make most economists' radar screens," writes Farhi, "but the rise of such ads might be a leading economic indicator." As the price of airtime continues to plummet now that banks, automakers, and car dealers are cutting back, viewers are getting used to seeing the likes of Vince Offer of ShamWow fame.
If you're looking to charter a private jet for the Super Bowl weekend, there are still plenty available, notes the NYT. "It's sure not 2008 any more," the chief executive officer of Jets.com said.
USAT reports on a new study that suggests rhythm could be an innate ability that is "hard-wired into the human brain." Scientists discovered that babies as young as two days old can detect a musical pattern and appear to notice when the pattern is broken. Although further study is needed to come to any set conclusions, it could change the long-held idea that babies learn about music by listening to adults.