The major networks kick off the new TV season in September, but sweeps months—November, February, May, and July—often feature some of the best programming. Sweeps was developed by AC Nielsen Co. more than 50 years ago in order to set local advertising rates. While only a small portion of networks' revenue comes from local advertisers, networks still spin their story lines around the event, presenting "special" guest stars; life-altering events, such as weddings and births; and gimmicks like tonight's 3-D episode of NBC's Medium. Test your pop-culture knowledge by guessing which TV stars (either character or actor name is acceptable), past and present, are featured below.
TODAY IN SLATE
Justice Ginsburg’s Crucial Dissent in the Texas Voter ID Case
The Jarring Experience of Watching White Americans Speak Frankly About Race
How Facebook’s New Feature Could Come in Handy During a Disaster
The Most Ingenious Teaching Device Ever Invented
Sprawl, Decadence, and Environmental Ruin in Nevada
You Should Be Able to Sell Your Kidney
Or at least trade it for something.
- Texas Lab Worker on Cruise Tests Negative for Ebola as Dallas Hospital Apologizes
- Police Use Tear Gas to Break Up College Pumpkin Festival Turned Violent
- Racist Rancher Cliven Bundy Challenges Eric Holder in Bizarre Campaign Ad
- Supreme Court Allows Texas Law That Accepts Handgun Permits but not College IDs to Vote
An All-Female Mission to Mars
As a NASA guinea pig, I verified that women would be cheaper to launch than men.