The major networks kick off the new TV season in September, but sweeps months—November, February, May, and July—often feature some of the best programming. Sweeps was developed by AC Nielsen Co. more than 50 years ago in order to set local advertising rates. While only a small portion of networks' revenue comes from local advertisers, networks still spin their story lines around the event, presenting "special" guest stars; life-altering events, such as weddings and births; and gimmicks like tonight's 3-D episode of NBC's Medium. Test your pop-culture knowledge by guessing which TV stars (either character or actor name is acceptable), past and present, are featured below.
TODAY IN SLATE
Meet the New Bosses
How the Republicans would run the Senate.
The Government Is Giving Millions of Dollars in Electric-Car Subsidies to the Wrong Drivers
Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.
Photos of the Crowds That Took Over NYC for the People’s Climate March
Friends Was the Last Purely Pleasurable Sitcom
This Whimsical Driverless Car Imagines Transportation in 2059
- Protesters Take to the Streets to Sound Alarm on Climate Change in New York, Across the World
- Knife-Carrying White House Jumper is Vet who Feared “Atmosphere Was Collapsing”
- North Korea: American Sentenced to Hard Labor Wanted to Become “Second Snowden”
- Almost One in Four Americans Support Idea of Splitting From the Union
Did America Get Fat by Drinking Diet Soda?
A high-profile study points the finger at artificial sweeteners.