Technological innovation, once a weakness, was becoming a strong point. Slate was one of the first major media outlets to begin podcasting, and our podcast is consistently one of iTunes' most popular. We launched our first regular video feature, Robert Wright's "Meaning of Life TV." In early 2006, Walter Kirn began writing his acclaimed online novel, The Unbinding, as a Slate serial.
What happened in a decade? When we began in 1996, we published once a week. By the beginning of 2006, we were publishing 20 times a day and putting up as many stories in 24 hours as we used to post in a week. In 1996, Slatewas lucky to get 10,000 readers a day. In 2006, we often have 1 million readers a day. Slate's childhood is over. We're looking forward to an unruly adolescence.
This article is adapted from the introduction to The Best of Slate: A 10th Anniversary Anthology. Click here to buy the book.