Hurricane Floyd is building in the Atlantic. Soon it will bear down on the South, threatening to cause billions in damage and dozens of deaths. Which is scarier, the storm or the weather forecasts warning us of it? In 1997, David Plotz discovered the weather industry: "Here was a world of weather--24-hours-a-day weather, personalized weather, global weather, fishing weather, flying weather, farming weather, e-mail weather, graphics weather, text weather."