Time and Again
Richard Stengel's magazine makeover reeks of déjà vu.
Only one new Time writer mentioned in Kurtz's piece stands anywhere outside the journalistic establishment: Ana Marie Cox, who has worked as an editor, a blogger, a novelist, and a magazine writer. Cox joined the Time's Web site earlier this year and contributes to the magazine. She's a force of nature—but one fresh voice does not remake a magazine.
One should never judge a relaunch while the magazine is still on the pad, but this is more than a relaunch. Stengel's to-do list includes changing the magazine's content, firing the old staff that can't do the new job, hiring new staffers that can, cutting the budget, and moving the pub date. While he's at it, Stengel is supposed to transition the magazine's readership to the Web. On the seventh day, they should let him rest. He'll deserve it.
Somebody at Time Inc. owes Henry Muller an apology. But where is Muller? This 2000 profile from Stanfordmagazine isn't much help. According to Nexis, his last byline was in July 2001, for Fortune Europe. Drop me a line, Henry, and I'll buy you a sandwich. My e-mail is email@example.com. (E-mail may be quoted by name unless the writer stipulates otherwise. Disclosure: Slate is owned by the Washington Post Co., which also owns Newsweek, a Time competitor.)