Thinking through the press' role in the weird "pretexting" scandal.

California Attorney General Bill Lockyer has surrounded the corporate offices of Hewlett-Packard with his legal SWAT team, all but hollering on his bullhorn for the company's guilty executives to come out with their hands up and surrender over the "pretexting" scandal.

If you haven't been following the story, the HP brass hired investigators to smoke out blabbermouths on the board of directors who were leaking confidential company information to the press. The investigators—allegedly—went after suspected leakers by falsely identifying themselves to the telephone company to obtain their phone records. They appear to have done the same thing to capture the phone records of nine reporters, too.

Very naughty and potentially criminal, but what hard-charging journalist has never misrepresented himself while sleuthing a big story?

I'm not positing a moral equivalence between cagey reporters and investigators who nab your phone records by pretending to be you. But many of the pretenses reporters adopt come very close to the deceptions said to be perpetrated by HP's hired guns.

Some journalists are candid about the poses they've adopted to get the story. In his autobiography, This Just In: What I Couldn't Tell You on TV, CBS veteran Bob Schieffer writes about his days as a young Fort Worth Star-Telegram police reporter and how he became an honorary detective while covering the beat. He writes:

After I had been on the beat for a while, the detectives let me ride with them to the scenes of crimes that had the promise of making a good story. … Even the uniformed police on the scene would sometimes assume I was a detective. Who could have known? An unmarked car arrives at the scene of a crime, and three men wearing snap-brim hats emerge from the car instead of two. The detectives might identify themselves; I remained silent and took notes.

Schieffer proceeds to tell of the time he beat homicide detectives to a murder scene. He follows a patrolman into the room where the killing took place as smoothly as a running back drafting the wake of a pulling guard. Schieffer tells a man in a white coat who mistakes him for a detective to "lock the door and don't let anyone in until the official photographer arrives," which the man apparently does. Schieffer scampers to the back room to witness up close the bloody evidence of a murder-suicide. Upon arriving, the real homicide detective is blocked at the door and can't pass until Schieffer gives permission.

It sounds like a story from journalism's pre-ethical days, but how much has changed in the four-plus decades since Schieffer was a cub? I know few reporters who would whip out their press passes should a similarly fortuitous case of mistaken identity befall them. I know of no reporter who doesn't ingratiate himself with sources and subjects in hopes that he will become so familiar that they treat him like the ignored fly on the wall.

Far from being antiquated, brazen misrepresentation of identity lives on in broadcast journalism. Undercover reporters at networks and local stations routinely mask themselves as consumers or bystanders to investigate charges of wrongdoing with their hidden cameras. The networks and stations don't wring their hands over the ethics and morality of this undercover work. Instead, they and their lawyers have institutionalized the approval processes for undercover projects, making sure to cover their asses before they sign off and let the cameras start taping.

Schieffer appears to have come very close to deliberately impersonating a police officer, which is a crime. But what crime did HP's investigators allegedly commit? As the New York Times reported last week, it's illegal under federal law to obtain customer records fraudulently over the Internet but added that "the protection of phone records falls into a legal gray area." The area is so gray that some companies have advertised the phone-records services on the Web. Marc Rotenberg, executive director of the Electronic Privacy Information Center, told the newspaper that using the fraud laws to prosecute might not go very far: "Unlike other kinds of fraud, it's not clear monetary damage."