Who duped Slate?

Media criticism.
March 12 2002 7:46 PM

Who Is "Robert Klingler"?

On the trail of the man who duped Slate.

(Continued from Page 3)

Part of my Sunday—beyond the paper and church—usually consists of a test drive of a new model, or an old model with a new feature, or a retrofit, or a competitor's vehicle. (Klingler)

Sundays tend to be fairly quiet days in my house. The Sunday Times, a large brunch, Brinkley (yeah, yeah, I know, but find me someone other than Sam Donaldson who calls it "our This Week program"), 49ers football on TV—that sort of thing. (Desai)


… and worship the New York Times:

Yet, I can't find a routine anywhere in the world that beats waking up to The New York Times on my doorstep. … As a result, I subsidize the NYT to the tune of $2,500 a year, for the national edition at the various places I stay. (Klingler, previously unpublished)

This makes me willing to read a newspaper named after a city I have no desire to live in. Of course, I mean the New York Times. It provides an absolutely delicious morning read. For 20 minutes between 6 and 7, I get all the news of Africa—a central obsession—I need, as well as every other piece of information I could care about. Whatever I don't learn from the Times, I get from NPR on the car radio. (Desai)

Both bitch about the advertising/marketing people missing their target audience:

Our ad agency, normally thoughtful and intelligent, has completely disregarded my comments from our last meeting and moved forward with a campaign based on celebrity endorsements. … All well and good, except that their approach has zero appeal to the people we're trying to sell these cars to and has tested horribly with our buyer groups. (Klingler)

Although I suspect the advertisers are catering to engineers' baser instincts, I question what those instincts are. The marketing department at my firm decided that our gift at Comdex this year would be a discreet maroon polo shirt. I now have a dozen of these. I have a dozen only because no one wanted them. They were insufficiently loud, and insufficiently pleasing to the people to whom they were handed out. (Desai)

Both boast of job offers:

Irrelevant anecdote No. 1: Jeff Skilling offered me my first job out of business school, when he worked at McKinsey. I didn't take it, not out of any bizarre prescience, but because I didn't want to live in Houston. (Klingler, previously unpublished)

At breakfast I meet the chairman of fairly large company that tried to recruit me a year earlier. We banter about how good a choice I made (his company's stock has dropped by 40 percent over the past year; Quantum's has quadrupled). He still tries to recruit me, for reasons which are still unclear. (Desai)

Both take back-to-back meetings:

I had back-to-back 30-minute interviews with four candidates. (Klingler, previously unpublished)

I'll spend the next two days in a series of back-to-back meetings with our customers, potential partners, and people from whom I simply want to learn. (Desai)

And compose their thoughts in the shower:

On the other hand, as I speculate in the shower, the big guns will meet with them today—and perhaps adrenaline will carry them through. (Klingler, previously unpublished)

In the hour I have before a series of parties, I amuse myself in the shower by trying to predict what tomorrow's Comdex stories in the papers will include. (Desai)



The Ebola Story

How our minds build narratives out of disaster.

The Budget Disaster That Completely Sabotaged the WHO’s Response to Ebola

PowerPoint Is the Worst, and Now It’s the Latest Way to Hack Into Your Computer

The Shooting Tragedies That Forged Canada’s Gun Politics

A Highly Unscientific Ranking of Crazy-Old German Beers


Welcome to 13th Grade!

Some high schools are offering a fifth year. That’s a great idea.


The Actual World

“Mount Thoreau” and the naming of things in the wilderness.

Want Kids to Delay Sex? Let Planned Parenthood Teach Them Sex Ed.

Would You Trust Walmart to Provide Your Health Care? (You Should.)

  News & Politics
Oct. 22 2014 9:42 PM Landslide Landrieu Can the Louisiana Democrat use the powers of incumbency to save herself one more time?
Continuously Operating
Oct. 22 2014 2:38 PM Crack Open an Old One A highly unscientific evaluation of Germany’s oldest breweries.
Dear Prudence
Oct. 23 2014 6:00 AM Monster Kids from poorer neighborhoods keep coming to trick-or-treat in mine. Do I have to give them candy?
  Double X
The XX Factor
Oct. 22 2014 4:27 PM Three Ways Your Text Messages Change After You Get Married
  Slate Plus
Tv Club
Oct. 22 2014 5:27 PM The Slate Walking Dead Podcast A spoiler-filled discussion of Episodes 1 and 2.
Oct. 22 2014 11:54 PM The Actual World “Mount Thoreau” and the naming of things in the wilderness.
Future Tense
Oct. 22 2014 5:33 PM One More Reason Not to Use PowerPoint: It’s The Gateway for a Serious Windows Vulnerability
  Health & Science
Bad Astronomy
Oct. 23 2014 7:30 AM Our Solar System and Galaxy … Seen by an Astronaut
Sports Nut
Oct. 20 2014 5:09 PM Keepaway, on Three. Ready—Break! On his record-breaking touchdown pass, Peyton Manning couldn’t even leave the celebration to chance.