Romney’s swing state ad buys: Day 20 Romney’s ray of hope.

Why Today Was a Good Day for Mitt Romney

Who's winning, who's losing, and why.
Oct. 17 2012 2:59 PM

A Ray of Hope

Why today was a good day for Mitt Romney.


Every day until the election, Slate will offer up one reason to be optimistic for your candidate.

20 days to go:

As Slate noted Tuesday, Mitt Romney’s fundraising haul broke his own record this month, but it’s easy to forget where those millions go—unless you live in one of the nine swing states getting hit with $13.6 million of pro-Romney, anti-Obama commercials this week. After recently taking the lead in Florida, Romney will spend nearly $3.5 million in the Sunshine State wooing elderly and Latino voters. That leaves $3.145 million for Ohio, $2.22 million for Virginia, $1.235 million for Colorado, about $1 million for Iowa, and several hundred thousand for every other battleground state. Intriguingly, Romney is also spending about $300,000 in New Hampshire, where Obama’s lead has disappeared in recent weeks. If Romney can lure enough voters to turn just a few of these states red, he may keep this race close to the finish.

Mark Joseph Stern is a writer for Slate. He covers science, the law, and LGBTQ issues.

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