Romney outspends Obama on TV ads: day 26 Romney’s ray of hope

Why Today Was a Good Day for Mitt Romney

Why Today Was a Good Day for Mitt Romney

Who's winning, who's losing, and why.
Oct. 11 2012 4:16 PM

A Ray of Hope

Why today was a good day for Mitt Romney.


Every day until the election, Slate will offer up one reason to be optimistic for your candidate.

26 days to go:

Today’s Good News for Romney: As Obama drops in the polls, Romney is going in for the kill. This week is the first of the election season where Romney is outspending Obama on television ads, spending $16.8 million compared to Obama’s $15.5 million. That’s not counting super PAC funding, which will total $31.4 million for Romney and $19.7 million for Obama. While both campaigns are spending about the same in Florida and Ohio, the Obama campaign is reducing its ad buys in Wisconsin at the same time that the Romney camp has announced it would spend an additional $1 million in the Badger State this week.

Kara Brandeisky is a Slate intern and student at Georgetown University