Donald Trump for president: How will his 2012 campaign explain his 2000 campaign?

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April 15 2011 5:44 PM

Enter the Donald, Take Two

How will the Trump 2012 presidential campaign explain the Trump 2000 presidential campaign?

Donald Trump. Click image to expand.
Donald Trump

Let's take a journey back to the last time Donald Trump went on an extended bender of White House hallucination. The year was 1999. stock was trading at $11 per share. Nobody was all that interested in Bill Clinton's birth certificate. More important, the Republican Party's nomination looked ungettable, sure to be captured by George W. Bush. So Trump left the party.

David Weigel David Weigel

David Weigel is a Slate political reporter. You can reach him at, or tweet at him @daveweigel.

"I really believe the Republicans are just too crazy, right?" he told Tim Russert on Meet the Press. "I mean, just what's going on is just nuts."


For a few months, Trump hashed out a policy agenda. It wasn't much, but it was enough to fill a quickie book: The America We Deserve, published in January 2000. The Trump of 11 years ago sounds a lot like the Trump who has taken over cable TV and the Drudge Report top banner these past few weeks: He's against immigration amnesty. He's worried about terrorism. He's rending his hair over America's economic decline. Oh, and there were a few other things. *

"We must have universal healthcare," wrote Trump. "I'm a conservative on most issues but a liberal on this one. We should not hear so many stories of families ruined by healthcare expenses."

The goal of health care reform, wrote Trump, should be a system that looks a lot like Canada. "Doctors might be paid less than they are now, as is the case in Canada, but they would be able to treat more patients because of the reduction in their paperwork," he writes.

The Canadian plan also helps Canadians live longer and healthier than Americans. There are fewer medical lawsuits, less loss of labor to sickness, and lower costs to companies paying for the medical care of their employees. If the program were in place in Massachusetts in 1999 it would have reduced administrative costs by $2.5 million. We need, as a nation, to reexamine the single-payer plan, as many individual states are doing.

Today, Trump does not think the Republicans are so crazy. Two new surveys, from Public Policy Polling and Newsmax (which editorially egged him on to run), put him at the top of the GOP's thrilling list of 2012 presidential hopefuls. CNN's poll has Trump capturing much of Mitt Romney's support, even though some in the pundit class think Romney can actually beat President Obama. Pundits know that Trump can't, but they appreciate what he does for their traffic and clickthrough rate.

Romney's biggest current problem with the GOP base, of course, is his stewardship of Massachusetts's market-based universal health care law. So how has Trump avoided any damaging fallout from his single-payer flirtation? Well, the first answer is that maybe he won't. It's a nice, fat target if he surprises everyone and gets into the race. The second answer is that he's avoided conservative opprobrium because Trump is not quite a conservative, in the sense that conservatives would like to think their politicians are. He's an emissary of screw-the-experts, everything-is-broken populism. He's found an audience with Republicans because all of the voters who believe in this have, maybe temporarily, joined Team Red.

This is not necessarily a happy thought for Republicans. Republicans, like Democrats, like to think they have principles. They do not, as a general rule—I may be going out on a limb here—believe in a government-run health care system. They believe in low taxes. They ask their candidates to sign all sorts of pledges, Norquistian and otherwise, affirming their principled stance. They've studied their Hayek and their Russell Kirk.

The thing is, a lot of voters make up their minds while they're blind with rage. And the targets of their rage change from year to year. That's why Trump's 2000 platform is instructive. He was bidding to lead the Reform Party, which grew out of Ross Perot's two presidential bids, which were themselves inspired by the first real backlash to the national debt. The Reform Party's platform opposed any tax cuts before the deficit had been eliminated; excess revenue should be spent on debt payment, not tax cuts.