Seventeen years and six months ago, Gary Johnson announced that he was running for governor of New Mexico. His leadership experience? He'd only ever run his Albuquerque construction business; he'd never run for office before. He looked, in other words, like the sort of candidate who runs for office on a lark, gets pulverized, and goes back to building ranch houses.
"I sized him up as a total neophyte and somebody who had no chance," remembers John Dendahl, who got into the Republican primary later and had much more government experience than Johnson. "I think it would be fair to say he didn't exhibit a great deal of knowledge of how politics worked. But he spent a lot of money. He bought a lot of ads on the sides of buses in Albuquerque, and he acquitted himself very well in the debates."
Dendahl remembers one particular example of Johnson's approach to political blood sport. "At one of the debates," says Dendahl, "the candidates got asked how we'd deal with the Democrats in the legislature. New Mexico is basically two-to-one Democratic, you see. Johnson got that question and said he'd veto them. Now, most of us laughed at that. We didn't have enough Republicans to sustain the vetoes!"
The joke was on them—twice. Johnson won, and Republicans won enough seats to sustain his vetoes. And he vetoed everything. In eight years in office, he vetoed 750 bills. In his second term, he came out for legalizing and regulating marijuana. He was the most libertarian governor in America, no contest. He was the Tea Party more than a decade before the idea occurred to Rick Santelli.
On Thursday, on the steps of New Hampshire's state capitol, Gary Johnson will announce that he's running for president. It's a pretty safe bet that you're not aware of this. Only 14 percent of Republicans have the faintest idea of who he is. Half of them don't like him. The original Tea Party candidate starts his presidential campaign pretty close to zero.
Why would a former governor with an impeccable small-government record get next to no attention? Two words: Ron Paul.
When Johnson first emerged as a potential candidate in December, he was billed as the "next Ron Paul." In the first article about Johnson's 501(c)(4), Our America, Politico's Jonathan Martin speculated that "Johnson may better positioned to ride the populist wave than the longtime Texas GOP congressman," because anger against the political establishment had metastasized since 2008, and Johnson is "telegenic, is media savvy and, equally important, has twice been easily elected to statewide office."
All true. Before Ron Paul ran for president in 2007, Johnson was the Great Libertarian Hope. His come-to-Jesus moment on marijuana made him a national figure. Libertarians in the GOP hoped he'd run for their nomination; the Libertarian Party hoped he'd bolt and join their team. But Johnson was dismissive, ruling out a future in politics. "I have effectively pulled the pin on my political career with my stance on drugs," he said in a 2001 interview with Reason magazine. After he left the governor's mansion, he used the substantial earnings from the sale of his company to travel the world, climb Mount Everest, and ski. When I interviewed Johnson in 2007 (as a reporter for Reason), he asked to be described as a "businessman-slash-adventurer."
So the Great Libertarian Hope job went to the only applicant: Ron Paul. He was imperfect. The more cosmopolitan members of the movement frowned on Paul's abortion stance (life begins at conception), his immigration stance (he ran spine-tingling commercials about Mexicans climbing over the border), and his views on international trade. But Paul tapped into an anti-war, anti-state, pro-gold sentiment that few people knew existed. He raised $35 million. He came fourth in the delegate hunt.
Johnson studied the Ron Paul campaign. He hired Paul's finance director, Jonathan Bydlak. He ran third in CPAC's straw poll because some Paul supporters made him their first choice, to prop him up. In an interview earlier this year, conducted outside a restaurant in Arlington, Va.—Johnson thought we could save money if we didn't grab a table—he explained that he wanted to expand the GOP's base and do what Paul couldn't quite do last time.
"I just would point out also that he ended up getting 9 percent of the vote, and I'm trying to be astute as to why that was the case," said Johnson. "I mean, why wasn't that a higher number? Because the idea would be—speaking hypothetically—the idea would be to win. And he didn't win. So I try to understand that as well as I possibly can."
The problem is that Paul still wants to run for president. At last check, his advisers said he was 60/40 on a new presidential run. He's RSVP'd to the first Republican primary debate, scheduled for May 5 in South Carolina. He has already raised millions of dollars. The last report for Johnson's PAC, Our America, reported only $205,000 raised, and most of it spent, in the last quarter of 2010.
Maybe the problem is best explained with an analogy. In Braveheart, Mel Gibson's subtly fictionalized account of the 14th-century fight for Scottish independence, William Wallace leads a rebellion. Robert the Bruce, the King of the Scots, hangs back and watches. Wallace dies. Robert gets the courage to take his place. In the 2011 Republican version of the story, the original rebel leader never fell, and decides he wants one more go at it.
Johnson, understandably, does not like talking about what effect Paul will have on his campaign. "It's not a zero-sum game," he said to me in Arlington. "It can't be a zero-sum game. Nine percent of voters don't just turn to Johnson and Paul—we have to get more than that."
But how? Johnson will need some hook, some crucial showdown, ideally on a debate stage. That's what happened to Paul. At the second Republican debate of 2007, Paul calmly explained the "blowback" theory of foreign policy, and then-frontrunner Rudy Giuliani—who would win far fewer votes than Paul—demanded that he "apologize" for blaming America for 9/11.
"Did Ron Paul get any coverage before Rudy attacked him?" asks David Boaz, the vice president of the libertarian Cato Institute. "Before that, Ron was a member of Congress running to get on national television and talk about his issues. It was Rudy attacking him that made him an Internet and cable star."