Sarah Palin's anticipated first memoir, Going Rogue, will be available Nov. 17, with a first printing of 1.5 million copies. The inspiration behind the unique title? Slate's John Dickerson first used the phrase in an Oct. 20,2008, article questioning whether the former Alaska governor was purposely disagreeing with the presidential candidate. The original article is reprinted below.
Has Sarah Palin "gone rogue"? For the last few weeks, Republicans inside and outside the McCain campaign have speculated about those moments when Palin and John McCain have appeared to disagree: Palin pressed to have the campaign compete for Michigan voters when strategists had given up on the state. She disagreed with McCain's opposition to a marriage amendment. She disagreed with McCain's opposition to removing North Korea from the list of terrorist nations. She thinks the campaign should talk about Barack Obama's ties to his former pastor Jeremiah Wright.
Even on Team Maverick, a vice-presidential candidate's job is to agree with the candidate at the top of the ticket. The only exception is when campaign strategists carefully orchestrate a schism—and we know when these moments are coming because everyone in the press is invited to watch.
But Palin's disagreements don't appear to be a part of a larger strategy. So, political insiders have started asking whether Palin is simply undisciplined or is intentionally ignoring the playbook. And if it's intentional, the question becomes: Is she putting her own political self-interest ahead of her running mate's?
As Obama's fortunes have improved, these questions have grown only more intense. I am sorry to report that I do not know the answers. But that's OK: Neither does anyone else. In fact, any answers you hear will almost certainly speak less to Palin's motivations than to those of the people talking about her.
Sunday, Palin appeared to call another audible. While McCain was defending his campaign's robo-calls attacking Barack Obama, Palin was knocking them. She said they were irritating voters and represented the "old conventional ways of campaigning." Palin appeared to be joining with Sen. Susan Collins of Maine and other Republicans who oppose the tactic. Plus, she used the word conventional to describe the McCain tactics. That's a word Obama uses to attack.
What was Palin up to? The question came up in my political conversations Monday morning. Several Republican veterans thought she was trying to distance herself from campaign strategy, which has been roundly criticized in GOP circles, to maintain her political viability for the future. The transcript, however, shows that Palin doesn't seem to be criticizing the tactic so much as bemoaning the fact that the campaign is stuck in a place where it has to use it. She's not making a moral argument that might burnish her credentials for the future as a reasonable person. She's just off-message.
Two weeks before, I was hearing the exact opposite spin: not that Palin was distancing herself from the campaign, but that the campaign was distancing itself from her. When Palin picked up her attacks on Obama, McCain loyalists, and even some inside his campaign, suggested that she'd done so on her own accord. Dressed in camouflage and night-vision goggles, she'd snuck out to hold rallies suggesting Obama palled around with terrorist William Ayers. She'd also told William Kristol that Obama's former pastor Jeremiah Wright was an appropriate topic of discussion, even though McCain had once said it was not.
This spin, the Palin-as-a-lone-wolf story, had the advantage of allowing McCain himself to remain above the fray while his campaign reaped the benefits of Palin's attacks. But if Palin-as-rogue was the strategy—and there's some evidence it was—it was a failure. Polls have shown that voters have a dimmer view of McCain because of these attacks. Obama's stature seems only to have grown.
Others argued that Palin's motives for picking up the attacks were not strategic but self-interested. By taking a tougher approach with Obama, she was aligning herself with conservative thinkers who have urged McCain to fight harder. If the McCain campaign is unsuccessful, she could say she was trying to do the right thing but was held back. A similar strategy was supposedly behind her opposition to the campaign's retreat from Michigan. If McCain loses, Palin will have proved that she was in favor of a more vigorous campaign—a useful position to cite if she hopes to run for national office again. And by supporting the gay-marriage-ban amendment, she keeps her ties strong to evangelical voters.