In Defense of Exit Polls
You just don't know how to use them.
Florida
Kerry 50
Bush 49
Ohio
Kerry 50
Bush 49
Pennsylvania
Kerry 54
Bush 45
Wisconsin
Kerry 51
Bush 46
Michigan
Kerry 51
Bush 47
Minnesota
Kerry 58
Bush 40
Nevada
Kerry 48
Bush 50
New Mexico
Kerry 50
Bush 48
North Carolina
Kerry 49
Bush 51
Colorado
Kerry 46
Bush 53
On this scoreboard, Kerry has the larger number in all "trifecta" states (Florida, Ohio, Pennsylvania) decreed by every certified pundit as the key to victory in '04. In the second tier of battleground states Kerry has the better numbers overall. Shortly after these numbers were public, a friend in Dallas called and offered me heavy odds on Kerry. He owes me a hundred bucks. Thanks, Slate.
Martin Plissner is former executive political director of CBS News and the author of The Control Room—How Television Calls the Shots in Presidential Elections.



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