Shrum strikes back?

Dispatches from Campaign 2004.
Sept. 10 2004 11:13 PM

Shrum Strikes Back?

Kerry's for the people. They're for the powerful.

ALLENTOWN, PA.—The Washington Post's Mark Leibovich profiled Kerry adviser Bob Shrum in a piece Friday that focused on the so-called "Shrum Curse," the idea that Shrum is the losingest great political strategist of modern times. Leibovich didn't bring up William Jennings Bryan or the Buffalo Bills, but he does compare Shrum to Kerry's favorite baseball team, the Boston Red Sox. Ten speechwriters at the Democratic convention, Leibovich writes, considered wearing "Reverse the Curse" T-shirts emblazoned with a picture of Shrum. The article's headline: "Loss Leader: At 0-7, Adviser Bob Shrum Is Well Acquainted With the Concession Speech."

Ouch. It gets worse. Here are some of the piece's highlights: "Shrum's career-long slump in presidential campaigns, a well-catalogued losing streak that runs from George McGovern to Al Gore. … the ["Reverse the Curse"] slogan endures as a joke among Kerry staffers. … Shrum's 0-7 win-loss record in presidential elections has become ensconced in the psyches of the campaigns he orchestrates. …. Kerry is sputtering … His campaign has been called listless and unfocused, words that were also applied to Shrum's last presidential enterprise, the Gore campaign (a forbidden comparison within Kerry headquarters). … But curses sometimes have prosaic explanations. … critics started to rehash old complaints about Shrum. They say he relies too heavily on populist rhetoric, … that his aggressiveness led to backbiting within the campaign. ... James Carville harpooned Shrum relentlessly to reporters at the Republican convention last week. Clinton himself was critical of the campaign's reluctance to attack Bush—a position Shrum had advocated—in a phone call to Kerry … Shrum's brand of old-style liberalism—steeped in the tradition of his political patron, Ted Kennedy—is anathema to the centrist, New Democrat ethic that got Clinton elected twice. … 'You tend to listen extra hard to Clinton people,' says a mid-level Kerry aide who didn't want to be identified because he's not an official spokesman. 'They've actually won one of these.' "

Advertisement

The one thing Leibovich couldn't nail down was Shrum's role in the Kerry campaign after the elevation of John Sasso and Michael Whouley and the infusion of Clinton operatives like Joe Lockhart. How much power does Shrum have now? Does he still have the candidate's ear? "Shrum is either in Kerry's doghouse, or his influence has been diffused by the high-level additions. Ultimately, though, campaign sources say, Shrum is a survivor" who has "worked strenuously to cultivate Lockhart." Leibovich also writes that Kerry feels loyal to Shrum for helping him to defeat William Weld in 1996.

So, Shrumologists take note: During a rally here on Friday, the same day Leibovich's critical profile appeared, Kerry inserted a Shrumian flourish into his standard stump speech. For a few minutes, Kerry sounded an awful lot like Al Gore during his much-criticized—and Shrum-penned—"people vs. the powerful" acceptance speech at the 2000 Democratic convention. The business-friendly Kerry  of Labor Day vanished, replaced by a Wall Street-bashing economic populist.

Kerry spokeswoman Stephanie Cutter said Kerry's remarks weren't significant. "It didn't strike me as anything unusual," she said. "It's not a 'people vs. the powerful.' " Judge for yourself: There's a theme that runs through "everything I just talked about," Kerry explained. "Why aren't we importing drugs from Canada? Why did they take that out? Why did we refuse to allow Medicare to be able to negotiate [bulk drug prices] so you would lower your taxes? Why has the tax burden of the average American family gone up while the tax burden of the richest people in America has gone down? Why is it that when we're fighting to have alternative and renewable energy, we wind up with an energy bill that's written for the oil and gas companies? Why is it that when American citizens are losing their health care by the millions, it's the HMOs and the companies that keep getting fed?" Kerry mentions all of these things frequently on the stump, but this time he punctuated his critique with an allusion to the rhetoric of Al Gore's "forbidden" campaign: "I'll tell you why: because this administration exists for the purpose of serving the powerful and the moneyed, and we need to restore … the voices of America, the real Americans who built this country and make it strong. We need to step up and fight."

Was Kerry paying a final tribute to the dear, departed Shrum? Or was Shrum serving notice to the Clinton faction that he won't disappear without a fight? Both? Neither? Was it just a coincidence? What is the sound of one hand clapping? If a Shrum falls in the forest, does it make a sound?

Chris Suellentrop is the deputy editor for blogs at Yahoo News and a contributing writer for the New York Times Magazine. He has reviewed video games for Slate, Rolling Stone, and NewYorker.com. Follow him on Twitter.

TODAY IN SLATE

Politics

Blacks Don’t Have a Corporal Punishment Problem

Americans do. But when blacks exhibit the same behaviors as others, it becomes part of a greater black pathology. 

I Bought the Huge iPhone. I’m Already Thinking of Returning It.

Scotland Is Just the Beginning. Expect More Political Earthquakes in Europe.

Lifetime Didn’t Think the Steubenville Rape Case Was Dramatic Enough

So they added a little self-immolation.

Two Damn Good, Very Different Movies About Soldiers Returning From War

Medical Examiner

The Most Terrifying Thing About Ebola 

The disease threatens humanity by preying on humanity.

Students Aren’t Going to College Football Games as Much Anymore, and Schools Are Getting Worried

The Good Wife Is Cynical, Thrilling, and Grown-Up. It’s Also TV’s Best Drama.

  News & Politics
Weigel
Sept. 19 2014 9:15 PM Chris Christie, Better Than Ever
  Business
Business Insider
Sept. 20 2014 6:30 AM The Man Making Bill Gates Richer
  Life
Quora
Sept. 20 2014 7:27 AM How Do Plants Grow Aboard the International Space Station?
  Double X
The XX Factor
Sept. 19 2014 4:58 PM Steubenville Gets the Lifetime Treatment (And a Cheerleader Erupts Into Flames)
  Slate Plus
Slate Picks
Sept. 19 2014 12:00 PM What Happened at Slate This Week? The Slatest editor tells us to read well-informed skepticism, media criticism, and more.
  Arts
Brow Beat
Sept. 19 2014 4:48 PM You Should Be Listening to Sbtrkt
  Technology
Future Tense
Sept. 19 2014 6:31 PM The One Big Problem With the Enormous New iPhone
  Health & Science
Bad Astronomy
Sept. 20 2014 7:00 AM The Shaggy Sun
  Sports
Sports Nut
Sept. 18 2014 11:42 AM Grandmaster Clash One of the most amazing feats in chess history just happened, and no one noticed.