Divining the Statistics

Tracking politics as it's practiced on the Web.
July 10 2000 9:30 PM

Divining the Statistics

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Slate, the Industry Standard, and washingtonpost.com join forces to examine the effect of the Internet on Campaign 2000.  

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Ultimately, said Yeatts, unique-visitor statistics do little more than demonstrate "the number of people who stopped by for a look." He adds, "It's something, but not a lot."

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Here are some figures for the Gore and Bush Web sites, as provided by their respective campaigns.

1. Contributions received through Gore's Web site: $1.6 million. Total contributions received: $37 million.

2. Contributions received through Bush's Web site: $2.1 million. Total contributions received: $90 million.

3. Average session length spent at the Gore site during the last week of May: 19 minutes, 20 seconds.

4. Average session length spent at the Bush site during the last week of May: 5 minutes, 2 seconds.

5. Number of people on Gore's e-mail list: 135,000.

6. Number of people on Bush's e-mail list: 200,000.

7. on the Gore site during the last week of May: 190,138.

8. on the Bush site during the last week of May: 384,732.

9. Hits on the Gore site during the last week of May: 1.9 million.