God Is Great. Inspire Is Not.
Tips for al-Qaida's lame new magazine.
Be useful. Fewer gauzy tirades like "Message to the People of Yemen"; more service journalism like "Sending and Receiving Encrypted Messages." People already know why they're waging jihad. They need to know how. For example, how to make a martyrdom video—and how not to.
Recruit new talent. You have one huge advantage over the rest of the news industry: deep pockets. Leverage your resources to bring in top talent from ailing publications, such as Newsweek.
The future of Inspire is bright. Follow these tips, and we guarantee you will blow up the market. So to speak.
Christopher Beam is a writer living in Beijing.
Photograph of Osama bin Laden by AFP/Getty.