From: Dick Morris
To: Bishop William Gregory, president, U.S. Conference of Catholic Bishops
Re: PR/Media Strategy
Thanks for asking for my views on this project. Right now, things may seem a little bleak for the church—and that latest flap about the Boston priest who helped found the North American Man-Boy Love Association certainly doesn't help. But all the damage isn't so serious that it can't be repaired with a media make-over and a few high-visibility actions. Why let 2,000 years of tradition go down the drain over a sex scandal?
The church has a family-oriented, positive story to tell, and I'm just the person to help you get back on message. I and my clients (e.g., Bill Clinton) know what it's like to be the target of an unfair media onslaught over sexual peccadillos and if we can overcome, so can you.
First, let's tell the Good News about the church. My media team is thinking of a nostalgia-driven campaign that tugs at the heartstrings. We'll start with a montage of warm-and-fuzzy clips of movie priests—Spencer Tracy, Karl Malden, Bing, etc.—and end with a photo op of the pope surrounded by smiling African kids during one of his tours. The tag line: "God's family is there for you." The ad also reminds people once again just why Catholicism is the world's greatest religion!