Bhutanese officials say that, by banning tobacco, they hope to set an example for the rest of the world. Ireland recently banned smoking in public places, though the sale of tobacco remains legal. Other European countries, such as Norway, are enacting less-stringent smoking bans.
In most of Asia, though, the trend is toward more smokers, not fewer, as countries rush to emulate Western habits and as tobacco companies look east for new customers. Once again, Bhutan finds itself the exception to the rule.