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Strategic Mumblespeak

Er, UVA’s Teresa Sullivan was fired for what?

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So as tuition peaks and federal support dries up, the only stream still flowing is philanthropy. Our addiction to philanthropy carries great costs as well as benefits to public higher education in America. We are hooked on it because we have no choice. Either we beg people for favors or our research grinds to a halt and we charge students even more. I am complicit in this. I enthusiastically help raise money for the university. And my salary is subsidized by a generous endowment from board member Tim Robertson, son of the Rev. Pat Robertson.

The reason folks such as Dragas and Kiernan get to call the shots at major universities is that they write huge, tax-deductable checks to them. They buy influence and we subsidize their purchases. So too often an institution that is supposed to set its priorities based on the needs of a state or the needs of the planet instead alters its profile and curriculum to reflect the whims of the wealthy. Fortunately this does not happen often, and the vast majority of donors simply want to give back to the institutions that gave them so much. They ask nothing in return and admire the work we do. But it happens often enough to significantly undermine any sense of democratic accountability for public institutions.

The biggest challenge facing higher education is market-based myopia. Wealthy board members, echoing the politicians who appointed them (after massive campaign donations) too often believe that universities should be run like businesses, despite the poor record of most actual businesses in human history.

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Universities do not have “business models.” They have complementary missions of teaching, research, and public service. Yet such leaders think of universities as a collection of market transactions, instead of a dynamic (I said it) tapestry of creativity, experimentation, rigorous thought, preservation, recreation, vision, critical debate, contemplative spaces, powerful information sources, invention, and immeasurable human capital.

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Siva Vaidhyanathan is a professor of media studies and law at the University of Virginia and the author of The Googlization of Everything and Why We Should Worry.