Ford's attempt at edgy advertising prompts debate.

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Aug. 31 2006 4:47 PM

Focus on the Family

Ford's attempt at edgy advertising prompts debate.

(Continued from Page 1)

revrick highlights the symbolic role of SUV as protector and father substitute:

While SUVs, with many of their names meant to evoke the image of the rugged cowboy, have appealed to men as a way to play out their fantasies of being that cowboy, they have also appealed even more to women as the cowboy/protector they long for. SUVs are mobile guardians against the dangers of a hostile world (never mind the tremendous amount of projection going on here, since research indicates that SUV owners tend to be more hostile than average). This mom, now without her husband, has an SUV to replace him in the role of protector. The message to divorced moms is that this SUV will not fail you like your ex did.

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Nor will the Ad Report Card Fray fail to arouse further debate on this matter. Click here to find additional posts. AC4:30pm EDT

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Friday, August 25, 2006

Amanda Schaffer's analysis weighing the risks and benefits of stomach stapling for teenagers drew a strong reaction from readers.

ponderthis declares herself fed up with the media's obsession over fat and fat people:

Everyday we, as consumers, are bombarded with articles, television broadcasts and radio spots, talking about how fat we are and what we need to do - better yet, buy - to avoid the myriad dangers that are associated with being overweight. We constantly hear "buy this food because it helps to reduce cholesterol" or "get this procedure because it will improve your health." This one is my favorite - exercise more!

kaydia attacks the underlying assumption of the debate:

The writer seems to imply that being heavy is a curse that must be overcome no matter what the cost. One does not have to be thin to be healty. You have to love and accept yourself for who you are despite what oher people may think of you.

Luchese responds:

Actually shame is probably at the heart of most over eating. The problem is weight does have impact on chronic disease, early disability and premature death. But I agree that surgery is a cruel and somewhat inhuman approach with teenagers. Non of the resources invested in this procedure are matched by preventive health care. That is the true tragedy.                       

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