Fraysters celebrate Secretary's Day

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April 28 2006 6:18 AM

Does Your Job Suck?

Fraysters celebrate Secretary's Day

(Continued from Page 6)

Echoing this view, Dolores thinks the gender roles are "a step back into the patirarchial 1950s":

When I saw the Century 21 commercial, my reaction was disgust at the wife having to beg the husband to buy the house, because ultimately it was the "husband's" decision. The realtor only served to back up the wife's begging.

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Jospry declares C21's spot a complete flop: "It flattered no one. The wife comes off as a nagging shrew. The husband looks like a wimp and the realtor, ugh!---what a greedy bottom feeder! No one will be able to identify with anyone in this commercial because they will not want to see themselves as any of these horrible steriotypes.

On the opposite end of the opinion spectrum, bottomsup is the rare defender, rating the commercial "one of the better ones from this company":

If you put yourself in the characters shoes you'll probably come off the same way the way the wife did. It was a real Ad, pertaining to real life choices and that's what advertising is all about. If you think about it, they did exactly what they intended to. They got our attention because if they didn't we wouldn't be on this forum talking about it.

perkybabette connects the general aversion to this ad to a broader phenomenon of "real estate agent bashing" which has "gone too far." (Presumably, she is referring to Sirocco1's lengthy diatribe.) Read her defense here. In this adjacent post, originalalaskadaisy also fights back against anti-realtor sentiment. As "a Licensed Real Estate Appraiser who also has Sales License," joeymush has a thing or two to say about the article's misrepresentations of the agent's role.

As further anecdotal evidence of the ad's attention-grabbing appeal, lsparksmith admits that the ad has literally become a subject of debate at her family Sunday dinner. Her intelligent take on the emotional dynamic between husband and wife is worth reading, as are the many other provocative posts in Ad Report Card not featured here. AC5:41pm

Adam Christian is co-editor of the Fray.

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