Why don't movie studios advertise during the Oscars?

Why don't movie studios advertise during the Oscars?

Why don't movie studios advertise during the Oscars?

Answers to your questions about the news.
March 27 2002 4:29 PM

Why Don't Movie Studios Advertise During the Oscars?

Millions of movie fans watched the Academy Awards Sunday night. So, why weren't there any movie commercials during the show?

Because the academy prohibits them, along with ads for anything connected to a movie or to an entertainment company. Movie studios would love to promote their upcoming films to the Oscars audience, but the academy doesn't want to look like it has a cozy relationship with the studios whose movies are up for awards.

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Explainer thanks Rick Robertson of the Academy of Motion Picture Arts and Sciences and Dan Crocker for the question.

Kate Taylor is the arts reporter at the New York Sun and the editor of an anthology of essays about anorexia, Going Hungry, which will be published next spring.