Koch Shot 

Koch Shot 

Political ads dissected and explained.
June 30 2000 3:00 AM

Koch Shot 

(Continued from Page 1)

Hillary 2 - HMO The Koch ads smack the ball back into Lazio's court. By appearing in the ads, speaking Zabarese, and reminding viewers how much he loves New York as well as Clinton, Koch tries to neutralize the carpetbagging issue Lazio raised. Instead, Koch steers the viewer's attention back to issues—gun control, abortion, health care, and Pat Buchanan—on which most New Yorkers lean toward Clinton's positions and away from Lazio's.

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As with the ads we reviewed Tuesday, the Clinton campaign seems to have cut and pasted its latest message directly from its polls to its TV spots. A lot of New Yorkers like Lazio personally but agree more with Clinton's position on the issues. That's exactly the message Koch delivers: "I like Rick Lazio, but I am not voting for him. He's wrong on too many issues." If Lazio loses the race, that message—and the Clinton campaign's elegant simplicity in delivering it—will be the reason. 

Jacob Weisberg is chairman and editor-in-chief of The Slate Group and author of The Bush Tragedy. Follow him on Twitter.

Will Saletan writes about politics, science, technology, and other stuff for Slate. He’s the author of Bearing Right.

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