"O.J. will never sell" is the new "Your check is in the mail."

"O.J. will never sell" is the new "Your check is in the mail."

"O.J. will never sell" is the new "Your check is in the mail."

Gossip, speculation, and scuttlebutt about politics.
Aug. 23 2007 12:19 PM

When Booksellers Lie

"O.J. will never sell" is the new "Your check is in the mail."

If I Did It book cover.

"Our buyers don't feel there will be enough of a demand to carry it in our stores."—Mary Ellen Keating, spokeswoman for Barnes & Noble, explaining to Hillel Italie of the Associated Press why Barnes & Noble will offer O.J. Simpson's book If I Did It only by special order or through its Web site.

"7"
Sales rank of If I Did It on Barnes & Noble's Web site, Aug. 23, 2007, at 11:30 a.m. That places it higher than any other book not yet published, including forthcoming novels by best-selling blockbuster authors James Patterson and John Grisham.

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[Update, Aug. 27, 12:15 ET: Now it's ranked No. 1. With flops like this, who needs hits?]

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