The new White House press secretary's surname is also his job.

Please welcome to the Aptronym* Yellow Pages  the new White House press secretary, Tony Snow. There's room for disagreement as to whether Snow's name was an aptronym when he was a mere Fox News commentator and talk-show host. There can be none in the context of his new job. Snowing is what press secretaries do, especially in the Bush White House. The reigning champ is Ari Fleischer. Let's see if this aptronymic rookie can seize the title.

Although Snow's name is instant grist  for press wisecracks, he might consider, when he's feeling low, how much worse off he'd be were he were burdened with a surname whose meaning was the opposite of his job title. Such was the sad plight of Matt Gobush, former spokesman to Democrats Al Gore and Joe Lieberman. And while "Snow" is a very fine aptronym, the most sublime aptronym under the "spokespersons" heading remains that of  Am Rong, onetime spokesman for the Khmer Rouge.

*aptronym (n): A name that inadvertently describes its bearer's occupation. Widely attributed to Franklin P. Adams, aka "F.P.A.," whose newspaper column, "The Conning Tower," was popular during the 1920s and 1930s.

Updated Aptronym Yellow Pages:

Anger Management
Dr. Richard Madden (Hudson, N.Y.)

Astronomers
Alan Heavens (University of Edinburgh)

Cabinet Secretaries
Margaret Spellings (Secretary of Education)

Clergy
Jaime Lachica Cardinal Sin, former archbishop of Manila

Dentists/Orthodontists
Ngoc Quang Chu, DDS (Bethesda, Md.)
Dalbert Fear, Jr., DDS (Ann Arbor, Mich.)
Ken Hurt, DDS (Albuquerque, N.M.)
Kenneth Krowne, DDS (Brookline, Mass.)
Les Plack, DDS (San Francisco, Calif.)
Anthony J. Puller, DDS (Richmond, Va.)
Randall Toothaker, DDS (University of Nebraska Medical Center)
Barth, Lacy, and Craig Toothman (Columbus, Ohio)

Food Critics
Jamie Maw (Vancouver magazine)