The Campaign on the Web

March 7 2000 9:30 PM

The Campaign on the Web

(Continued from Page 1)

No bunting—a simple mug shot of the candidate adorns the home page. Nader explains that he is running to undo the "excessive concentration of power and wealth" in the United States. He promises to take on the "two-party duopoly of Tweedledum and Tweedledee," "runaway harmful technologies," and "relentless commercialization." A volunteer page invites activists to hand out literature and hector their friends. And in case you've got any spare excessive wealth, Nader urges you to donate online.

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Bottom Line:Green as grass-roots

Republicans

George W. Bush's Web site

This site takes personalization to the next level, asking for information in return for an individualized pitch. An " Issues" page focuses on Bush's favorite topics, such as " Faith-Based Initiatives." The "En Español" section offers several pages in Spanish, including this item, which touts Bush's corazón y visión. An audio message of the day communicates directly to supporters. The " Youth Zone" explains Bush's view of politics--it's just like baseball! The parties are leagues, the primaries are playoffs, and the general election is the World Series.

Bottom line: Prosperity with a surface

Alan Keyes' Web site

The site is utterly disorganized but lovingly maintained by Keyes' acolytes. Its audio and transcript archive of his speeches and radio shows is amazing. A slide show presents a series of Keyesian epigrams, including a screed against "tyrannical taxation." An issues section offers rhetoric but no programmatic proposals (e.g., Keyes on sex education: "Human sexuality is primarily a matter of moral and not physical health"). A " Students for Keyes 2000" area featuring photographs of Keyes with young supporters is so poorly digitized that the candidate looks like the Cheshire cat.

Bottom line: Grass-rootsfire and brimstone

Reform

Pat Buchanan's Web site

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