Spend enough time riding the New York City subway—or any big-city metro—and you'll find yourself on the tenure-track to an honorary degree in transit psychology. The subway—which keeps random people together in a contained, observable setting—is a perfect rolling laboratory for the study of human behavior. As the sociologists M.L. Fried and V.J. De Fazio once noted, "The subway is one of the few places in a large urban center where all races and religions and most social classes are confronted with one another and the same situation."
Or situations. The subway presents any number of discrete, and repeatable, moments of interaction, opportunities to test how "situational factors" affect outcomes. A pregnant woman appears: Who will give up his seat first? A blind man slips and falls. Who helps? Someone appears out of the blue and asks you to mail a letter. Will you? In all these scenarios much depends on the parties involved, their location on the train and the location of the train itself, and the number of other people present, among other variables. And rush-hour changes everything.
So it's no surprise that, over the years, subways have regularly been the scenes of applied psychology experiments. Indeed, for a time in the late 1960s and early 1970s, as theories of "personal space" percolated through sociology, Edward T. Hall's study of "proxemics" was having its heyday, and the field of environmental psychology was coming into its own, it seemed that any New York City subway rider might be some psychologist's "confederate" and everyone else a possible bellwether of la condition humaine. A banal note from a 1969 article titled "Good Samaritanism: An Underground Phenomenon?" from the Journal of Personality and Social Psychology captures the spirit: "About 4,450 men and women who traveled on the 8th Avenue IND in New York City, weekdays between the hours of 11:00 A.M. and 3:00 P.M. during the period from April 15 to June 26, 1968, were the unsolicited participants in this study."
Although subway studies had their heyday in the '70s, they're as old as public transit itself. The seminal urban sociologist Georg Simmel, in a famous passage from his 1912 volume Mélanges de Philosophie Relativiste, was struck by the new spatial and sensorial regimen that transit provided. "Before the appearance of omnibuses, railroads, and street cars in the nineteenth century, men were not in a situation where for periods of minutes or hours they could or must look at each other without talking to one another."
By 1971, Erving Goffman, in his book Relations in Public, was noting that a ritual of what he called "civil inattention" had taken hold on the subway as in other spheres of city life: We acknowledge another person's presence, but not enough to make them "a target of special curiosity or design." Or, as the authors of the essay "Subway Behavior," (in the book People and Places: Sociology of the Familiar) put it, "subway behavior is regulated by certain societal rules and regulations that serve to protect personal rights and to sustain proper social distance between unacquainted people who are temporarily placed together in unfocused and focused interaction."
What much subway psychology seeks to understand, however, is what holds these rules in place, and what happens when they are violated. In one of the most well-known studies, social psychologist Stanley Milgram had students spontaneously ask subway riders to give up their seats. As Thomas Blass recounts in The Man Who Shocked the World, this experiment arose from the seeming erosion of a subway norm. As Milgram's mother-in-law had posed it to him: "Why don't young people get up anymore in a bus or a subway train to give their seat to a gray-haired elderly woman?"
Milgram wanted to know: What if you simply asked them to? And so students in his experimental social psychology class took to the underground to ask for seats, under a number of conditions (either with no justification, or offering a rationale like "I can't read my book standing up"). People were surprisingly compliant—a total of 68 percent either got up or moved over in the "no justification" condition. The more justification that was offered, however, the less likely people were to stand up. Curiously, Blass notes, the most striking thing for many of the participants was just how difficult it was to ask for the seat ("I actually felt as if I were going to perish," recalled Milgram). It's not hard to imagine why; asking for help on a subway exposes one to both the risk of a certain stigma—and to the possibility of rejection. When the New York Times later replicated the Milgram study, less scientifically, compliance rates were higher. (Maybe New York really is the world's most polite city!)