HOME /  The Breakfast Table :  An e-mail conversation about the news of the day.

Douglas Holt and James Twitchell

Entry 13:

Come on, Jim,

Advertisement

You think I'm going to reveal Code 1 secrets to you, the English prof? Just hand over the keys to the HBS kingdom? Hah.

You reveal the elemental corporate chromosome that humanities-arts types lack, and I'll reconsider. Or is it, rather, a conscious end run? Perhaps caused by the thought of 30 years of office parties in which the conversation dances around events of the week, such as changing detergent speckles from Green No. 37 to Green No. 39 to get a little more visual pop out of the Cheer as it's being poured into the washer, which tanked because HQ thought the deviation too risky as it might dislodge heavy-users' lifelong love affair with  Green No. 37, and then, oh golly, there's Red No. 14, better grab another vodka.

Doug

MYSLATE
MySlate is a new tool that you track your favorite parts Slate. You can follow authors and sections, track comment threads you're interested in, and more.

James Twitchell is supposed to be teaching English literature but is more interested in the marketing of stuff. He has written books on advertising (Adcult USA,Twenty Ads That Shook the World) and has a mild defense of luxury consumption coming out next year (Living It Up: Why We Love Luxury). Douglas Holt is a professor at Harvard Business School.