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The Breakfast Table :
An e-mail conversation about the news of the day.
Douglas Holt and James Twitchell
Entry 10:
Jim,
I like "slurping stories." About time I liked something that you've written today.
So, if I follow your line of reasoning, do you also believe that your students would think more highly of Shakespeare if they were forced to read Romeo and Juliet 50 times in a row rather than read 50 different of Sir Bill's plays and sonnets only once?
Inagoddadavida,
Doug
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James Twitchell is supposed to be teaching English literature but is more interested in the marketing of stuff. He has written books on advertising (Adcult USA,Twenty Ads That Shook the World) and has a mild defense of luxury consumption coming out next year (Living It Up: Why We Love Luxury). Douglas Holt is a professor at Harvard Business School.