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Douglas Holt and James Twitchell

Entry 21:

By authors|Posted Friday, June 1, 2001, at 2:40 PM ET

21: Coffee, Coke, and Ideology
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20: A Sunny Side?
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19: Prancing Around the Titillation Factor
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18: What's in a Name? Plenty
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17: The Land of Desire? Skullbonia
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16: Is Branding All About Politics?
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15: Art vs. Advertising
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14: Help Me Out, Here
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13: The Fundamental Corporate Chromosome
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12: I Want To Know ...
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11: A Master's in Business Arts?
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10: Slurping Stories
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9: Absolut Absurdity
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8: The Cultural Effects of Branding
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7: Who Is Seducing the Innocents Today?
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6: The Secret of the Bellagio's Success
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5: An English Teacher on Branding
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4: Branding the Blues
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3: The Branding of Fluids
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2: Flat and Simple-Minded Espresso Beans
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1:
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So we should let a wet one at Starbucks mend our ideological rift? Reminds me of a Coke ad.

Gone,
Doug

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James Twitchell is supposed to be teaching English literature but is more interested in the marketing of stuff. He has written books on advertising (Adcult USA,Twenty Ads That Shook the World) and has a mild defense of luxury consumption coming out next year (Living It Up: Why We Love Luxury). Douglas Holt is a professor at Harvard Business School.