It's Cool To Be Uncool

Marisa Bowe and Ken Kurson

It's Cool To Be Uncool

Marisa Bowe and Ken Kurson

It's Cool To Be Uncool
An email conversation about the news of the day.
June 26 2000 5:51 PM

Marisa Bowe and Ken Kurson

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Marisa, when you were first telling me about Sissyfight--like two years ago--I remember thinking, "Sounds great, but who wants to participate in a simulation of real-life peril?" Sissyfight perfectly anticipated Survivor (the show, not the Windy City pop group). I'm like those posters Inside.com has foolishly plastered all over town depicting an "out of it" former television executive musing, "A game show against a sitcom ... no way!"

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The idea of being so uncool that it's cool is one I've cultivated ever since I knew that coolness was a hopeless pursuit for me. All the things I love--earnestness, guns, math, Ultimate Fighting, investing, Jackie Martling-style humor, Fred Perry clothes--are hopelessly, relentlessly uncool. The idea was to wait it out, rope-a-dope style, to wait for those things to come back into fashion. Some of them have, and when they did I was right there with explanations of dividend reinvestment and a .38 special.

Lines between "news" and "entertainment"? Yeah, right. CBS, like the New York Times and every other publication (most certainly including my own), is about putting asses in the seats. Same as it ever was. And that's not a bad thing.

Marisa Bowe is the editor-in-chief ofWord, the executive producer of Sissyfight.com, and a co-editor of Gig: Americans Talk About Their Jobs at the Turn of the Millennium (click here to buy it). Ken Kurson is the editor ofGreenMagazine.com, writes the "Green" column each month in Esquire, and is the author of The Green Magazine Guide to Personal Finance (click here to buy it).