The Slate Guide to Gurus

The Slate Guide to Gurus

The Slate Guide to Gurus

How to be the best consumer you can be.
April 29 2004 5:07 PM

The Slate Guide to Gurus

Choose the one who's right for you.

 Listen to this story on NPR's Day to Day here and here.

Do you need a guru? Of course you do!

But how can you possibly find the right one for you? After all, everyone's a guru these days: In the diet guru category alone, you've got Dr. Phil, Suzanne Somers, Denise Austin, Dean Ornish, and Kathy Ireland—not to mention such has-beens as Susan Powter, Richard Simmons, and Dr. Atkins. The guy who used to be a football coach now calls himself a "defensive guru." Just try to find someone who has appeared on Home & Garden Television, the Food Network, or the Oxygen Network who is not a guru.

Nor is it clear what exactly a guru does. A guru isn't a Svengali. A Svengali knows you intimately, controls you, whereas you follow a guru from a distance. A guru isn't a god: She might be spiritual, but she would never engage with something so controversial as religion. A guru isn't an entertainer. He doesn't want to bring you pleasure; he wants to change you. A guru isn't a consultant, either. You can get good advice from anyone: It's charisma that makes a guru's advice persuasive.

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To understand, then, what gurus do, and which one might be best for you, you practically need a guru guru. That's where Slate comes in.  Here  is a handy guru guide, a pantheon of the dozen who can, together, solve any problem in the universe. So, click below and scroll right to discover the guru who's meant for you.

Click here to find the guru who's meant for you