The best—and cheapest—way to buy roses online.

The best—and cheapest—way to buy roses online.

The best—and cheapest—way to buy roses online.

How to be the best consumer you can be.
Feb. 10 2003 3:43 PM

War of the Web Roses

What's the best way to buy roses online?

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While the thought of my husband actually inside a flower shop surveying the goods and discussing what I might like with a florist is very romantic and Wharton-esque, it is also pretty Wharton-esque to have a lovely box filled with carefully displayed roses delivered to your door. That's what these last two services (Flowerbud.com and Growersflowes.com) were like. And it's remarkable that a package of fresh, gorgeous roses, cut to order, costs nearly half as much as inferior roses from a national florist service that could easily be a week old.

Some last pieces of advice: Buy from places that ship directly from the farm to you and use overnight delivery services. Use the floral food they send, and cut the stems while they're submerged in a sink full of tepid water. If the flowers droop, submerge the whole flower in tepid water for about 20 minutes, and re-cut the stems. And order now before the prices go up again.