More Booze You Can Use
In Round 2, Slate's beer tasters test the high-price brews.
When we last heard from them, the members of the Slate beer-testing team were coping with lagers and trying to see if they could taste the 3-to-1 price difference between the most- and least-expensive brands. (Click here for a wrap-up of the first round of beer tasting.) The answer was: They found one beer they really liked, Samuel Adams Boston Lager, and one they really hated, imported Grolsch from Holland. Both were expensive beers--Grolsch was the most expensive in the test--and otherwise the testers had a hard time telling beers apart. The members of the team, as noted in the original article, all hold day jobs at Microsoft, mainly as designers, managers, and coders for Microsoft Word.
The point of the second test was not to find the difference between cheap and expensive beers but instead to compare a variety of top-of-the-line beers. Was there one kind the tasters preferred consistently? Could they detect any of the subtleties of brewing style and provenance that microbrew customers pay such attention to when choosing some Doppelbock over a cream ale?
Since the tasting panel had left the first round grumbling that cheap lagers were not a fair test of their abilities, this second round of testing was advertised to the panel as a reward. Every beer in Round 2 would be a fancy beer. A microbrew. A "craft beer." A prestigious import. These were the kinds of beer the panel members said they liked--and the ones they said they were most familiar with. One aspect of the reward was that they would presumably enjoy the actual testing more--fewer rueful beer descriptions along the lines of "urine" or "get it away!" were expected than in the first round. The other aspect of anticipated reward was the panelists' unspoken but obvious assumption that this time they would "do better" on the test. Intellectual vanity being what it is, people who had fought for and won jobs at Microsoft and who still must fight every six months for primacy on the employee-ranking scale (which determines--gasp!--how many new stock options they receive) would assume that their skill as tasters was on trial, just as much as the beer was. Of course they were right, which is what made this round as amusing to administer as the first one had been.
Here is what happened and what it meant:
1.Procedure. This was similar in most ways to the experimental approach of Round 1. The nine testers who showed up were a subset of the original 12. The missing three dropped out with excuses of "my wife is sick" (one person) and "meeting is running long" (two).
As before, each tester found before him on a table 10 red plastic cups, labeled A through J. Each cup held 3 ounces of one of the beers. The A-to-J labeling scheme was the same for all testers. Instead of saltines for palate-cleansing, this time we had popcorn and nuts. As they began, the tasters were given these and only these clues:
- that the flight included one "holdover" beer from the previous round (Sam Adams);
- that it included at least one import (Bass);
- that it included at least one macrobrew, specifically, a member of the vast Anheuser-Busch family (Michelob Hefeweizen).
After sampling all beers, the tasters rated them as follows:
2.Philosophy. The first round of testing was All Lager. This second round was All Fancy, and Mainly Not Lager. As several correspondents (for instance, the author of Best American Beers) have helpfully pointed out, the definition of lager provided last time was not exactly "accurate." If you want to stay within the realm of textbook definitions, a lager is a beer brewed a particular way--slowly, at cool temperatures, with yeast that settles on the bottom of the vat. This is in contrast with an ale, which is brewed faster, warmer, and with the yeast on top. By this same reasoning, lagers don't have to be light-colored, weak-flavored, and watery, as mainstream American lagers are. In principle, lagers can be dark, fierce, manly. Therefore, the correspondents suggest, it was wrong to impugn Sam Adams or Pete's Wicked for deceptive labeling, in presenting their tawnier, more flavorful beers as lagers too.
To this the beer scientist must say: Book-learning is fine in its place. But let's be realistic. Actual drinking experience teaches the American beer consumer that a) all cheap beers are lagers; and b) most lagers are light-colored and weak. The first test was designed to evaluate low-end beers and therefore had to be lager-centric. This one is designed to test fancy beers--but in the spirit of open-mindedness and technical accuracy, it includes a few "strong" lagers too.
James Fallows is national correspondent for the Atlantic Monthly and author, most recently, of Free Flight.


