See our entireSlate 60 special philanthropy issue.
There is a lot of private wealth not yet committed to philanthropy that's held by people who made their money in business. They're more likely to give a big part of it to philanthropic enterprises that operate with the rigor of outstanding businesses, because they trust that way of thinking.
Yet Hyde's wariness about blending art and commerce—of "market triumphalism," as he puts it, which involves overwhelming a gift's spirit—helps us see what's jeopardized if a philanthropic donation is narrowly framed as a quid pro quo. When a return can't be bargained for and a gift has the potential to take on a life of its own, the worth of the exchange can dwarf its dollar value. The essential social bond, a sense of belonging, is often sustained. This feeling of possibility and the hope that sparks it are, among other bounties, a gift's immeasurable contributions.