Sullivan emphasized Facebook's contextual warnings. Before you set up a group, for example, the site warns you not to post abusive material, because it has learned that groups are often the venue for abuse (as with Kick a Ginger Day, the Facebook group that police say may have gotten a 12-year-old redhead beaten up in Southern California last fall). The warning states that groups that attack a specific person or group of people aren't allowed and says your account may be disabled if you start one. But for the most part, Facebook relies on its users to report on cyberbullies. "Sometimes it feels like there's no point in being proactive, because our users report content to us literally minutes after it goes live," Sullivan said.
It's clear, though, that the sites have at their disposal a punishment that some kids probably dread more than being suspended from school or grounded: deleting a profile. Sure, you can change a few letters in your name and start over. But you've lost every photo and note you've ever posted and every friend you've made. "It's like being banished from your town," Nigam said. (Facebook and MySpace also ban the e-mail address associated with an account when they disable it and say they have extensive gray lists that prevent people from signing up with names commonly associated with fake profiles.)
Of course, it's not up to Facebook and MySpace to fight bullying rather than schools and parents. The sites "are not in a position where they can serve as guidance counselors," Danah Boyd, a social media researcher at Microsoft, pointed out to me in an e-mail. She thinks that Facebook and MySpace should work with guidance counselors—the sites could alert schools to chronic bullies or just help teachers and administrators navigate them. But Boyd thinks that at the moment, most counselors "are ignoring the technology or just thinking it's bad rather than seeing it as a tool for helping them do their jobs better."
A larger question is whether to tinker with Section 230 of the Federal Communications Decency Act, the law that protects Web sites from liability for the content their users posts and that bars sites from giving out the names of users to worried and outraged parents. Anonymity is a feature of the Web that First Amendment advocates tend to swear by, because they think it's essential to honest, if raw, discourse. The counterargument, expressed in this article by Nancy Kim, a professor at the California Western School of Law, is for "easy unmasking" of the identity of a harasser whose target is not a public figure. Instead of a subpoena, Kim suggests an affidavit signed by the victim explaining why anonymity isn't warranted. "Turnabout is fair play and may enforce the social norms that currently exist in the offline world," she writes.
Putting the decision to out a bully in the hands of sites like Facebook and MySpace would take some getting used to—traditionally, that authority lies with judges who issue subpoenas, not private companies. On the other hand, there are signs of frustration with free speech absolutism online, including a recent California appeals court ruling that found that teens who posted statements like "Faggot, I'm going to kill you" on a 15-year-old's personal Web site could be sued for defamation and hate crimes. European regulators said this week that Facebook is "not abiding by the law in Europe" by allowing users to post photos, videos, or e-mail addresses of other people without their consent.
But if Facebook and MySpace started unmasking their bullies, would kids just decamp en masse for more anonymous and lawless worlds? A middle-school teacher told me recently that her students' new Web site of choice is Formspring.me, where the whole idea is to field questions from anonymous users. But at the moment, Facebook rules with 400 million worldwide users, with MySpace in second place with 100 million. Would the teenage corners of the sites be more civilized if the sites had the power to name the bullies hanging out in their virtual hallways? Maybe a little outing would go a long way.