Americans distrust the GOP. So why are they voting for it?

How your unconscious mind shapes you.
Oct. 20 2010 1:31 PM

Throw the Bums In

Americans distrust the GOP. So why are they voting for it?

Illustration by Robert Neubecker. Click image to expand.

Consider, in the Socratic tradition, this syllogism.

A. Recent polls have found that the economy is uppermost in the minds of voters ahead of the midterm elections. They have also found that many more Americans attribute the dismal economy to the former Bush administration than to the Obama administration. Gallup tells us that 71 percent of all Americans blame Republican policies for the bad economy, while only 48 percent blame the Obama administration.

B. Americans dislike congressional Republicans more than congressional Democrats. A recent Washington Post-ABC poll shows that while disapproval of congressional Democrats stands at 61 percent, disapproval of congressional Republicans stands at 67 percent.

C. Republicans are heavily tipped to wrest control of one or both houses of Congress from the Democrats in the upcoming midterms.

If that gave you whiplash, think how Nancy Pelosi, Harry Reid, and Barack Obama must be feeling. (Also, wrong Greek, my bad. It turns out we were not talking syllogism, but paradox.)

One explanation for our paradox is that Americans want divided government. If we have gridlock with one party in charge, perhaps we would have more legislative movement if power in Congress were divided?

This might make sense as a national storyline, but it doesn't make sense in the real world, because wanting divided government doesn't tell an individual how to vote. If you are a voter in, say Pennsylvania's 8th District, would you vote against Democratic incumbent Patrick Murphy in order to get divided government if you weren't sure how people in all the other congressional Districts were going to vote? If you liked Murphy, would you say you are going to vote against him just to get divided government? For one thing, if people in other districts voted against Democrats, you could get divided government even if you voted for Murphy. Wouldn't it make more sense to stop worrying about how everyone else votes and simply pick the candidate you like?

The more likely explanation for our paradox, of course, is that people are voting out the Democrats because the economy is not going well and the Democrats are in charge, even if voting them out means handing power back to the party that most Americans blame for getting us into the mess in the first place.

That may not make sense, but the hidden brain is not in the rationality business. When we are stuck in a bad place, whether that bad place is a marriage, a traffic jam, or a weak economy, it is very tempting to try something new. Psychologists call this the action bias—and it turns out to have surprisingly broad ramifications.

When a company starts losing money, or a whole industry starts losing ground because of a new technology, most of us follow leaders who call for revolutionary change—even if no one really knows what change is needed. Leaders who advocate the status quo look like dinosaurs.

This is why tough times produce radical measures, radical leaders, and radical change. The call for revolution sounds weird in good times, but when things are bad, upending the status quo feels irresistible. We rarely think about selling stocks when their value is rising (when we could lock in our gains) but are enormously tempted to sell, sell, sell when their value starts to fall.

Goalies facing penalty kicks—a bad place to be if you are a goalie—are heavily predisposed to dive to one side or another to save a goal, even though their best odds of saving a goal are when they stay in the center. In one analysis of 293 penalty kicks in elite championship soccer, researchers Michael Bar-Eli, Ofer H. Azar, Ilana Ritov, Yael Keidar-Levin, and Galit Schein found that goalies had a 14 percent chance of stopping a goal when they dived to the left and a 13 percent chance when they dived to the right. The chance of stopping a goal when they stayed in the center was 33 percent. But, like voters and people stuck in traffic jams, goalies facing penalty kicks are drawn to action, not inaction. The analysis of the championship penalty kicks found that goalies stayed in the center only 6 percent of the time.

Why do we habitually choose action over inaction when things are bad? The intuitive answer is that action promises to get us out of the mess we're in. But that intuition turns out to be wrong. The action bias is driven less by the fear of failure than by the fear of regret.

Goalies experience less regret when they dive and allow a goal than when they stay in the center and allow a goal. Stockholders experience less regret when they sell—even if the market later rebounds—than when they hold onto a losing portfolio and watch it drop. In the run-up to the Iraq war, Sen. Hillary Clinton summarized the action bias when she said, "In balancing the risks of action versus inaction, I think New Yorkers who have gone through the fires of hell may be more attuned to the risk of not acting. I know that I am."

A goalie who dives and misses is heroic. A goalie who stays in the center and misses is just … ineffectual. Goalies dive because they seek to minimize their emotional losses, not their actual losses.

When things are stacked against us—we face a tough economy, we are fighting a war that appears lost, we are in a marriage that is fraying—people behave like soccer goalies facing penalty kicks. We make changes. We believe we are being bold when, in reality, we are flailing. We are minimizing regret, not loss.

None of this is to say that making a change is always bad. Staying in the center all the time is a losing strategy for goalies. (Bar-Eli's study found that goalies save the most goals when they stay in the center 29 percent of the time.) But when things look bad, our unconscious bias favors  action over holding steady, regardless of whether that makes sense.

Politicians intuitively understand this. Barack Obama's winning 2008 campaign constantly reminded voters how weary they were with the Bush administration, even though George W. Bush was not running for president in 2008. Republicans this year have offered very few concrete counterproposals to the Democratic policies they say they detest. When times are bad, it turns out that all you need to say to voters to get them to come running to you is, "Had enough?"

Like Slate on Facebook. Follow us on Twitter.

Shankar Vedantam covers the social sciences for NPR. Follow him @HiddenBrain and on Facebook.