Rush Limbaugh was right all along.
According to a study recently published in Social Science Quarterly, Hollywood is making you more liberal. The study, titled "Moving Pictures? Experimental Evidence of Cinematic Influence on Political Attitudes," was co-authored by Todd Adkins and Jeremiah Castle of the University of Notre Dame. It found that viewers who watched a movie with a message on health care (either Francis Ford Coppola's fairly polemical The Rainmaker or James L. Brooks' more subtle As Good As It Gets) generally saw their support for the Affordable Care Act, or similar policies, increase.
“We find significant evidence that viewers of both As Good As it Gets and The Rainmaker became more liberal on health-care-related policies as a result of watching the movies, with this change persisting two weeks after viewing the films,” the authors wrote. “Such evidence strongly supports our contention that popular films possess the capability to change attitudes on political issues. We believe the potential for popular films to generate lasting attitudinal change presents an important area for future research.”
So, The Rainmaker and As Good As It Gets might make you like Obamacare more, or hate it less intensely. While we're at it, here are five other major motion pictures that—according to science—possibly reshaped your political views without you even knowing it. Many of these are also referenced in Adkins and Castle's study. We only chose the films for which we could find a scientific study supporting claims that they altered political opinions.
1. JFK destroyed your faith in the American political system.
You may or may not agree with the political messages presented in the other films on this list. But at least they motivated their audiences to care about an issue, to take a stance. Precisely the opposite happened, however, in a study of the "psychological consequences" of seeing the extremely controversial 1991 conspiracy drama JFK, directed by Oliver Stone. In a 1995 study of viewers before and after seeing the film, Stanford University psychologist Lisa Butler and her colleagues found that seeing JFK “doubled the level of anger” of viewers. What’s more, it also seems to have affected their political intentions. Seeing the film “was associated with a significant decrease in viewers’ reported intentions to vote or make political contributions.” The researchers attributed this response to a “general helplessness effect” engendered by seeing the film: The vast conspiracy (supposedly encompassing the CIA, the military-industrial complex, the mob, and some of the most powerful figures in American government) proposed by the filmmakers made people feel powerless.
Thanks, Oliver Stone.
2. The Day After Tomorrow made you care more about global warming.
Yes, yes, we know it wasn't scientifically accurate or plausible. But did the 2004 disaster film, in which global warming somehow manages to bring on a new Ice Age (you are right to scratch your head), make audiences more worried about climate change? According to a study by current Yale researcher Anthony Leiserowitz, the answer is yes. Leiserowitz conducted a national survey three weeks after the film's release and found that 83 percent of film viewers said they were “somewhat” or “very concerned” about global warming, compared with 72 percent of nonwatchers. Moviegoers were also more likely to believe in the likelihood that a variety of climate-related impacts, ranging from more extreme weather to the flooding of major cities, would occur in the next 50 years. The study only sampled 529 people, but The Day After Tomorrow grossed more than $500 million globally. So one can infer it had a pretty significant effect on public opinion around the world.
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